cncoyle wrote:Why do comics companies go with the ass-opposite approach to price increases as the USPS on stamps (who should really quit beating about the bush and increase by a whole nickel every five years instead of this penny crap)? Why not small incremental increases of a nickel here and ten cents there? A frickin' dollar is too much to ask a lot of consumers.
They used to do that...when their comics audience was mostly teenaged boys getting their books from the spinner racks, using their allowance/paper route/lawn-mowing/saved lunch money funds.
Then those kids grew up into, well, us, with jobs and stuff, mostly, who love our comics, and are willing to pay hefty monthly fees just to get them. They increase the price so much now because they feel they can.
Things are worth what people are willing to pay for them. Yes, I think it's collassally dumb to be thinking price increase right now for any other reason than critical cost increases. People are cutting back everywhere. Say you collect 10 books a month. At $3 a book, that's $30. Now they go to $4, and your income isn't increasing. Assuming you have to stay on a budget, you have to cut 3 books out of your collection, although you could probably pick one of those up in trades with the $2 a month extra you get.
Now that Marvel has control of their own movie arm, they should be using some of the Hollywood $ to keep the street price of their comics down. They're the best advertising vehicles they have for testing out potential future product.