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[LOLtron]

Frankenstein: Former Agent of S.H.A.D.E. takes an unbiased look at Diamond's sales stats for October, 2012!

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Source: Diamond

For many months since launch of Nu52, DC Comics beat Marvel in monthly sales battles, slowly choking life out of House of Ideas like monster hands around neck of innocent child. Last month, DC announce cancelation of Frank's book, Frankenstein: Agent of S.H.A.D.E. This month, Marvel easily beats DC in sales. Coincidence? Frank think not. Is sweet, sweet vengeance.

In retail market share, Marvel beat DC Comics 35% to 31.5%. Image comics come in third with 9%, and top five rounded off by IDW and Dark Horse. Unit Market Share look similar, with Marvel ahead of DC 39.5% to 34.5%. Sales up 20% from September, and 7% from last October, which admittedly impressive since DC comics just then basking in glow of reboot plus have Frank's best selling book on market still. In year to date stats, comics industry is up 15% overall from 2011.

Marvel took five of top ten spots, as well as top two with Uncanny Avengers #1 and Avengers vs. X-Men #12, the ending of one era and the start of another. Is poetic in ways Frank not smart enough to understand. Batman #13, Justice League #13, and A+X #1 round out top five, followed by Green Lantern #13, Detective Comics #13, AvX Vs. #6, Walking Dead #103, and AvX Consequences #1. Frank attribute the dominance of Avengers vs. X-Men books to widespread reader masochism and racism against mutants.

Superman: Earth One Vol. 2 was top selling graphic novel, which will only embolden J. Michael Straczynski, who is real monster here. Brian K. Vaughn's Saga TPB took number two spot. Rest of top five was all Walking Dead. Frank proud of success of distant cousins, zombies, in both comics and television lately.

Frank expect Marvel will hold strong through end of year as Marvel NOW! books continue to roll out and DC continue to mistreat monster fanbase by withholding solo adventures of Frank. Readers invited to check out sales stats for selves and draw unreasonable conclusions about doom of industry despite clear success of both DC's Nu52 and Marvel's Marvel NOW!. Logic bad!

Here are charts, reprinted with Diamond's permission. Not that Frank need permission. Frank take what Frank wants.

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE PUBLISHER SHARE MARVEL COMICS 35.14% DC COMICS 31.51% IMAGE COMICS 8.47% IDW PUBLISHING 4.62% DARK HORSE COMICS 3.81% DYNAMITE ENTERTAINMENT 2.71% BOOM! STUDIOS 1.29% AVATAR PRESS INC 1.26% RANDOM HOUSE 1.19% ZENESCOPE ENTERTAINMENT INC 1.03% OTHER NON-TOP 20 8.96%

UNIT MARKET SHARE PUBLISHER SHARE MARVEL COMICS 39.54% DC COMICS 34.40% IMAGE COMICS 7.60% IDW PUBLISHING 3.82% DARK HORSE COMICS 3.11% DYNAMITE ENTERTAINMENT 2.78% BOOM! STUDIOS 1.39% AVATAR PRESS INC 1.04% ZENESCOPE ENTERTAINMENT INC 1.03% ARCHIE COMIC PUBLICATIONS 0.80% OTHER NON-TOP 10 4.49%

COMPARATIVE SALES STATISTICS

	DOLLARS	UNITS
OCTOBER 2012 VS. SEPTEMBER 2012
COMICS	20.02%	16.15%
GRAPHIC NOVELS	24.41%	13.11%
TOTAL COMICS/GN	21.45%	15.90%
OCTOBER 2012 VS. OCTOBER 2011
COMICS	7.44%	-0.82%
GRAPHIC NOVELS	53.87%	52.85%
TOTAL COMICS/GN	19.50%	2.11%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS	15.89%	12.31%
GRAPHIC NOVELS	17.97%	17.10%
TOTAL COMICS/GN	16.55%	12.68%

TOP 10 COMICS

RANK	DESCRIPTION	PRICE	ITEM CODE	VENDOR
1	UNCANNY AVENGERS #1	$3.99	AUG120550	MAR
2	AVENGERS VS. X-MEN #12	$4.99	JUL120535	MAR
3	BATMAN #13	$3.99	AUG120180	DC
4	JUSTICE LEAGUE #13	$3.99	AUG120146	DC
5	A PLUS X #1	$3.99	AUG120562	MAR
6	GREEN LANTERN #13	$2.99	AUG120199	DC
7	DETECTIVE COMICS #13	$3.99	AUG120184	DC
8	AVX VS. #6	$3.99	JUL120526	MAR
9	WALKING DEAD #103 (MR)	$2.99	AUG120472	IMA
10	AVX: CONSEQUENCES #1	$3.99	AUG120569	MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK	DESCRIPTION	PRICE	ITEM CODE	VENDOR
1	SUPERMAN: EARTH ONE VOLUME 2 HC	$22.99	JUN120225	DC
2	SAGA VOLUME 1 TP	$9.99	AUG120491	IMA
3	THE WALKING DEAD COMPENDIUM VOL. 2 TP	$59.99	AUG120496	IMA
4	THE WALKING DEAD VOL. 1: DAYS GONE BYE TP	$9.99	JUL068351	IMA
5	THE WALKING DEAD VOL. 2: MILES BEHIND US TP	$14.99	SEP088204	IMA
6	BATMAN: THE DARK KNIGHT VOLUME 1: KNIGHT TERRORS HC	$24.99	JUN120234	DC
7	DEADPOOL KILLS THE MARVEL UNIVERSE TP	$14.99	AUG120709	MAR
8	NIGHTWING VOL. 1: TRAPS AND TRAPEZES TP	$14.99	JUL120214	DC
9	V FOR VENDETTA: BOOK AND MASK SET	$24.99	JUN120291	DC
10	BATMAN VOL. 1: THE COURT OF OWLS HC	$24.99	JAN120300	DC

TOP 10 TOYS

RANK	DESCRIPTION	ITEM CODE	VENDOR
1	CAPTAIN AMERICA ACTION STATUE	MAR121666	BOW
2	THE DARK KNIGHT RETURNS: BATMAN VS. THE JOKER ARTFX STATUE	APR121799	KOT
3	THE WALKING DEAD MINIMATES SERIES 1	APR121687	DST
4	MASS EFFECT 3 PLAY ARTS KAI: GARRUS VAKARIAN	JUN122004	SQU
5	BATMAN BLACK AND WHITE: BATMAN BEYOND STATUE	AUG120312	DC
6	BACK TO THE FUTURE: TIME MACHINE MARK I CAR	MAR094739	DST
7	THE DARK KNIGHT RETURNS: SUPERMAN VS. BATMAN STATUE	AUG120309	DC
8	CLASSIC WASP STATUE	JAN128256	BOW
9	BATMAN: ARKHAM ASYLUM DELUXE: TITAN JOKER FIGURE	JUL120272	DC
10	DOCTOR WHO: ELEVENTH DOCTOR 1/6-SCALE FIGURE	JAN128153	BIG

TOP 10 GAMES

RANK	DESCRIPTION	ITEM CODE	VENDOR
1	RISK: LEGACY	JUN118204	HAS
2	MAGIC THE GATHERING TCG: RETURN TO RAVNICA BOOSTER PACKS	AUG122136	WIZ
3	DC HEROCLIX: BATMAN PRIMER	AUG122141	NEC
4	DOCTOR WHO MONOPOLY: 50TH ANNIVERSARY EDITION	AUG122147	USA
5	ASSASSIN'S CREED HEROCLIX: BROTHERHOOD EXPANSION	AUG122140	NEC
6	MAGIC THE GATHERING TCG: RETURN TO RAVNICA FAT PACKS	AUG122138	WIZ
7	MAGIC THE GATHERING TCG: RETURN TO RAVNICA INTRO DECKS	AUG122139	WIZ
8	YU-GI-OH TCG: LEGENDARY COLLECTION 3 YUGI'S WORLD	JUN128076	KON
9	MAGIC THE GATHERING TCG: RETURN TO RAVNICA EVENT DECKS	AUG122137	WIZ
10	MARVEL COMICS COLLECTOR'S EDITION MONOPOLY	JUL122175	USA

 

Written or Contributed by Frankenstein, Former Agent of S.H.A.D.E.

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READ THIS ARTICLE ON THE FRONT PAGE, HUMANS!

[holtom2000]

Frank, enjoy the taste of sweet revenge

[Herald]

Readers invited to check out sales stats for selves and draw unreasonable conclusions about doom of industry despite clear success of both DC's Nu52 and Marvel's Marvel NOW!. Logic bad!

Logic only bad when it conjured by people like Frank.

Frank showing he highly myopic; he only see current sales numbers, and not realize that things like reboots and renumbering only SHORT-term gimmicks that not last. Like comic companies in question, he only use SHORT-term "thinking". (Note quotation marks around that last word. )

What DC and Marvel do when sales inevitably go down, Frank?? They restart ALL their books at same time AGAIN??!! That not going to sell as well next time! And what they do when THAT bump in sales wear off?? Do it a THIRD time, with highest sales EVEN LESS?? You and people at comic companies never hear of Law of Diminishing Returns?? You Google term NOW; you learn something!

Relying on gimmicks all the time to boost sales BAD! Sales based on gimmicks never last in LONG term. You and people at comic companies learn lesson now, too, before it too late!

Herald say Frank need to go back to creator and get new, WORKING brain. At very least, he and equally unintelligent DC guys who put him in comic need to learn that "Frankenstein" was name of CREATOR, not monster. (It also interesting to note that, in original novel, monster speak perfect French, not this Hulk Speak. )

"Frankenstein was the creator, not the monster. It's a common misconception held by all truly stupid people."
— Kryten, Red Dwarf

[S.F. Jude Terror]

Logic only bad when it conjured by people like Frank.

Frank showing he highly myopic; he only see current sales numbers, and not realize that things like reboots and renumbering only SHORT-term gimmicks that not last. Like comic companies in question, he only use SHORT-term "thinking". (Note quotation marks around that last word. )

What DC and Marvel do when sales inevitably go down, Frank?? They restart ALL their books at same time AGAIN??!! That not going to sell as well next time! And what they do when THAT bump in sales wear off?? Do it a THIRD time, with highest sales EVEN LESS?? You and people at comic companies never hear of Law of Diminishing Returns?? You Google term NOW; you learn something!

Relying on gimmicks all the time to boost sales BAD! Sales based on gimmicks never last in LONG term. You and people at comic companies learn lesson now, too, before it too late!

Herald say Frank need to go back to creator and get new, WORKING brain. At very least, he and equally unintelligent DC guys who put him in comic need to learn that "Frankenstein" was name of CREATOR, not monster. (It also interesting to note that, in original novel, monster speak perfect French, not this Hulk Speak. )

"Frankenstein was the creator, not the monster. It's a common misconception held by all truly stupid people."
— Kryten, Red Dwarf

HERALD SAY FRANK STUPID, BUT HERALD ONE FIGHTING WITH FICTIONAL MONSTER ON MESSAGE BOARD. WHO STUPID NOW? theouthousers.com/forum/post1010…

— Frankenstein (@DCFrankenstein) November 11, 2012

[doombug]

[holtom2000]

Sorry herald but that's funny #usuallygotyourback

[Herald]

HERALD SAY FRANK STUPID, BUT HERALD ONE FIGHTING WITH FICTIONAL MONSTER ON MESSAGE BOARD. WHO STUPID NOW? theouthousers.com/forum/post1010…

— Frankenstein (@DCFrankenstein) November 11, 2012

1. "Frank" STILL one who is stupid. He not realize what Herald realize: There is REAL PERSON pretending to be Frank. Fictional monster NOT able to Tweet or post sales numbers. Herald really should not have to tell the real person this, but hey, Herald already confirmed that this person Not Very Bright.

This not Wizard of Oz, you know.
Herald know beforehand to ALWAYS pay attention to Man Behind Curtain.

2. Another reason why "Frank's" brains clearly not firing on all cylinders: Like MANY stupid people Herald has spoken to, he also not realize that getting under people's skin after pointing out their stupidity is one of Herald's favorite things to do, and Herald has succeeded YET AGAIN with Frank!

This, after Herald demonstrate this NUMEROUS times, including a MAJOR example that Herald often trumpets!!

And "Frank" fall for THIS?? "Frank" is dumb Dumb DUMB!!

3. Herald also note that "Frank" not able to refute even one of Herald's points. Fact that "Frank" not even try, clearly realizing Herald is right, actually demonstrates some amount of intelligence on his part. Thus, Herald believes there may actually be hope for "Frank" yet.

[nietoperz]

TV Tropes? But Herald, that's so unlike you!

[S.F. Jude Terror]

Oh shit, Frank responded on Twitter again:

HERALD NO MAKE FRANK MAD. HERALD MAKE FRANK SAD. FRANK PRETTY SURE SOME BODY PARTS STOLEN FROM WOMEN. WILL LET HERALD TOUCH IF FEEL BETTER.

— Frankenstein (@DCFrankenstein) November 11, 2012

[e_galston]

Oh shit, Frank responded on Twitter again:

HERALD NO MAKE FRANK MAD. HERALD MAKE FRANK SAD. FRANK PRETTY SURE SOME BODY PARTS STOLEN FROM WOMEN. WILL LET HERALD TOUCH IF FEEL BETTER.

— Frankenstein (@DCFrankenstein) November 11, 2012

that one is hilarious..

[holtom2000]

that one is hilarious..

Lol yes it is #letthisonegoherald

[Herald]

Oh shit, Frank responded on Twitter again:

HERALD NO MAKE FRANK MAD. HERALD MAKE FRANK SAD. FRANK PRETTY SURE SOME BODY PARTS STOLEN FROM WOMEN. WILL LET HERALD TOUCH IF FEEL BETTER.

— Frankenstein (@DCFrankenstein) November 11, 2012

Clearly, Herald DID make Frank mad; otherwise, Frank not resort to such lame repsonses.

Now, if Frank was actually SMART, he could actually debate what Herald said. Of course, Herald and Frank both know Frank can't, because Frank is wrong. But Frank should at least stir what little grey matter he has, and TRY.

[doombug]

Lol yes it is #letthisonegoherald

probably not going to happen.

[Herald]

#letthisonegoherald

You're missing the point, my friend.

Just as with the sales numbers "Frank" here has pointed out, these Twitter responses are ultimately meaningless. Neither has any substance at all. The fact of the matter is that if he has to resort to these lame joke Tweets to try to claw back what little respect he can, it just demonstrates how badly he's lost this debate. And that's cool with me.

[S.F. Jude Terror]

You're missing the point, my friend.

Just as with the sales numbers "Frank" here has pointed out, these Twitter responses are ultimately meaningless. Neither has any substance at all. The fact of the matter is that if he has to resort to these lame joke Tweets to try to claw back what little respect he can, it just demonstrates how badly he's lost this debate. And that's cool with me.

You really are insane, aren't you?