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Marvel Ups Digital Ante, Includes Digital Download Codes with Marvel NOW! Hardcovers

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Marvel Ups Digital Ante, Includes Digital Download Codes with Marvel NOW! Hardcovers

Postby LOLtron » Tue Jan 22, 2013 5:05 pm

Marvel Ups Digital Ante, Includes Digital Download Codes with Marvel NOW! Hardcovers

Alright, we have to admit, this is pretty cool. Marvel will offer digital downloads for free with all Marvel NOW! Premiere Hardcovers!



Source: Press Release

There's a lot more that comics publishers should be doing to embrace the digital age, but even a hardcore digital enthusiast like this reporter has to admit that Marvel's latest announcement is pretty damn cool. Marvel is going to start including digital download codes with all Marvel NOW! premiere hardcovers. While they say they're doing this at "no extra charge," the cost of these sorts of things is always included in the price of the item, as with digital movie downloads that come with blu rays. If the price hasn't gone up from previous hardcovers, that just means that they were charging you too much before.

Regardless, it's a good move that continues the company's expansion into the digital marketplace and will allow trade-waiters to try out reading comics digitally. Now, if we could just get reasonable prices and DRM free downloads, responding to piracy concerns instead of living in fear of them while punishing paying customers, we'd really be moving along. How about that next, Marvel (and other publishers) (and the movie and television industry)?

Here's the press release:

Marvel NOW! Premiere Hardcover Collections To Include Codes For Bonus Digital Editions

New York. NY—January 22nd, 2013—Marvel Entertainment is pleased to announce that the first volume hardcover collections included in the Marvel NOW! initiative will now include codes for bonus digital editions of these same collections, all at no additional cost. Customers can redeem the codes on Marvel.com, and then the free digital collection will appear in the My Comics section on both the Marvel Comics app (for iPhone®, iPad®, iPad Touch® & Android devices) and online in the Marvel Digital Comics Shop, so fans can read their favorite Marvel NOW! stories anytime, anywhere! This unprecedented initiative begins with All-New X-Men Vol.1: Yesterday’s X-Men Premiere HC, on-sale in March.

Marvel NOW! takes the Marvel Universe in an exciting all-new direction, as the industry’s top creators join the top Super Heroes—The Avengers, X-Men, Spider-Man and more-- to deliver all-new ongoing series, great for current, new and lapsed readers alike!

“Marvel’s committed to not only bringing fans the best comics with Marvel NOW! but to also bringing the best value, which is why we’re the first publisher to include free digital copies with the first volumes of our top hardcover collections on this scale,” said David Gabriel, SVP of Sales, Publishing & Digital Media, Marvel Entertainment. “We’ve seen an overwhelmingly positive response from retailers and fans to the digital codes included—at no cost—in many of our monthly comics and select graphic novels. The universal support and praise for this initiatives makes it clear that including these codes with our books drives customers into comic stores on a repeated basis.”

The following Marvel Premiere Hardcovers in 2013 carry the Marvel NOW! branding and will includes codes for free digital copies of the collections via the Marvel Comics app:

    ALL-NEW X-MEN VOL. 1: YESTERDAY’S X-MEN PREMIERE HC
    AVENGERS VOL. 1: AVENGERS WORLD PREMIERE HC
    CAPTAIN AMERICA VOL. 1: CASTAWAY IN DIMENSION Z BOOK 1 PREMIERE HC
    GUARDIANS OF THE GALAXY VOL. 1 PREMIERE HC
    INDESTRUCTIBLE HULK VOL. 1: AGENT OF S.H.I.E.L.D. PREMIERE HC
    IRON MAN VOL. 1: BELIEVE PREMIERE HC
    NEW AVENGERS VOL. 1: EVERYTHING DIES PREMIERE HC
    NOVA VOL. 1 PREMIERE HC
    SAVAGE WOLVERINE VOL. 1 PREMIERE HC
    THOR: GOD OF THUNDER VOL. 1 - THE GOD BUTCHER PREMIERE HC
    UNCANNY AVENGERS VOL. 1: THE RED SHADOW PREMIERE HC
    UNCANNY X-MEN VOL. 1: REVOLUTION PREMIERE HC

Each Marvel NOW! premiere hardcover collection features special augmented reality content available exclusive through the Marvel AR app – including cover recaps, behind the scenes features and more that add value to your reading experience at no additional cost.

For more on Marvel NOW!, please visit now.marvel.com and join the conversation on Twitter using #MarvelNOW. 







Written or Contributed by Jude Terror




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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby GLX » Tue Jan 22, 2013 5:11 pm

8)
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby Grayson » Tue Jan 22, 2013 5:37 pm

Hey Marvel, if you want even more of my money, you should include a hardcover edition of the first volume of the current Hawkeye series. So yeah, make it happen Marvel!
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby Psivage » Tue Jan 22, 2013 5:48 pm

lower the prices of digital comic to 1.99 a month afterwards like DC does.
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby GLX » Tue Jan 22, 2013 6:27 pm

Psivage wrote:lower the prices of digital comic to 1.99 a month afterwards like DC does.


Actually, DC just lowers it by a $1. They're weird like that.

Anyway, Marvel usually lowers their prices months later in order to draw attention to certain titles (working theory).
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby S.F. Jude Terror » Tue Jan 22, 2013 6:59 pm

Offer them for $2 and let the user download the fucker and use it how they see fit. DRM has not stopped pirates from making every single comic published available on download sites on the day of release, just like with movies and tv shows, so what purpose is it serving other than to make it annoying and insulting to paying customers?

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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby DMM » Tue Jan 22, 2013 7:07 pm

They're infringing upon the rights of those who want to read things on paper, and are trying to squeeze paying customers out of the paper market by making it more and more expensive to buy and read comics in that format... :smt011
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby Keb » Tue Jan 22, 2013 8:13 pm

I hate hardcovers but I might fuck with them shits if these things are decently priced. If they do the same for paperbacks I'll wait the 5-6 months though.

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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby GLX » Wed Jan 23, 2013 5:56 pm

Keb wrote:I hate hardcovers but I might fuck with them shits if these things are decently priced. If they do the same for paperbacks I'll wait the 5-6 months though.


The only problem with paperbacks is that it'd be easier for people to nab the codes without paying for the trade.
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby Keb » Thu Jan 24, 2013 1:08 am

GLX wrote:
The only problem with paperbacks is that it'd be easier for people to nab the codes without paying for the trade.

Yeah true :(

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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby Arion » Fri Jan 25, 2013 8:29 pm

GLX wrote:
The only problem with paperbacks is that it'd be easier for people to nab the codes without paying for the trade.


Why would it be easier?

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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby Grayson » Fri Jan 25, 2013 8:32 pm

Arion wrote:Why would it be easier?


Hardcovers usually come shrink wrapped while paperbacks are generally left wide open.
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby BatWatch » Fri Jan 25, 2013 9:23 pm

Grayson wrote:
Hardcovers usually come shrink wrapped while paperbacks are generally left wide open.


You would think they would shrink wrap all of them.
For more news, reviews, and commentary for Batman and the entire Bat Family, check out BatWatch.net
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby GLX » Fri Jan 25, 2013 9:34 pm

BatWatch wrote:
You would think they would shrink wrap all of them.


Not necessarily the best idea for paperbacks. It gives a random passerby the chance to flip through it. If they like it, then they can buy it.





Or shamelessly read it all in the store.
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Re: Marvel Ups Digital Ante, Includes Digital Download Codes

Postby Keb » Fri Jan 25, 2013 10:02 pm

But apparently the single issues have a peel-off sticker on them (I saw that today as I entered an actual comic book store today and was accosted by a skinny pale woman with too many piercings). If the peel-off sticker is missing, then the store should be able to refund them.

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