Juan Cena wrote:
Then he's not a credible heel.
Then, by your logic, there has only ever been two credible heels in the history of wrestling: the McMahon/Helmsley era, when they ran the show and destroyed anyone in their path... And the NWO, who did the same.
For example, Ted Dibiase? Totally not a credible heel, as his plan to buy the championship was foiled. Roddy Piper? Failed to take Hogan's belt OR end Pauper's music career. Utter failure as a heel. The Undertaker? Planned to destroy Hulkamania once and for all, but lost at Tuesday In Texas. Utter waste. And on and on....