Advertisement

Diamond Sales Numbers Show Industry Fixed, Publishers Can Rest Easy

Discuss the latest comic book news and front page articles, read or post your own reviews of comics, and talk about anything comic book related. Threads from the two subforums below will also show up here. News Stand topics can also be read and posted in from The Asylum.

Hey you! Reader! Want to be a part of the GREATEST COMIC BOOK AND GEEK COMMUNITY on the web?! Logged in users see WAY LESS ADS, so why not register? It's fast and it's easy, like your mom! Sign up today! Membership spots are limited!*

*Membership spots not really limited!

LOLtron
User avatar
YOU WILL NEED A NURSE
 
Posts: 23392
Likes: 0 post
Liked in: 2 posts
Joined: Mon May 18, 2009 1:54 pm


Diamond Sales Numbers Show Industry Fixed, Publishers Can Rest Easy

Postby LOLtron » Fri Mar 08, 2013 12:05 pm

Diamond Sales Number Show Industry Fixed, Publishers Can Rest Easy

Phew! The industry is saved! Now let's party like it's 1996!



Source: Diamond Comics

Industry analysts were impressed this morning when Diamond Comics published their February sales stats, showing a huge increase in sales over the same period last year for the second month in a row. The industry, which suffered from low sales and a dwindling readership over the past decade, began to turn around with DC's Nu52 reboot in late 2011, and really kicked into high gear with Marvel's own relaunch, Marvel NOW! The figures show that gimmicks really are what drives comic book sales.

"Fans have been saying for years, 'we just want quality stories. Holofoil covers, reboots, events, and other gimmicks aren't going to permanently increase sales.'" explained Joe Quesada, head honcho of Marvel Comics. "But they were lying. They wanted gimmicks after all."

"I'll never doubt myself again," he added.

The number one selling book in February was Justice League of America #1, which featured an unprecedented 52 variant covers, each a minor variation on a single image with a state flag crudely photoshopped into it. "We really outdid ourselves on that one," said DC leader Dan Didio. "We didn't even have to pay the intern who put the flags in."

March's sales are expected to be even higher, with Marvel's Age of Ultron mega crossover event kicking off, along with the fallout of DC's Batman Incorporated #18, which featured a cheap and meaningless death, one of the chief staples of comic book gimmickry. "The fans are stupid," Quesada and Didio agreed.

Another interesting fact of note about the February sales stats is the rise in popularity of IDW Comics. Bleeding Cool's Rich Johnston pointed out that, despite the overall rise in sales stats, Marvel and DC's market share declined slightly:

So where did this share go? IDW it seems who, on the back of My Little Pony, saw their dollar marketshare rise from 6.30%  to 7.09% and their individual comic share rise from 3.92% to 6.04%.

We reached out to IDW editor in chief Chris Ryall for comment, but he was too preoccupied with rubbing hundred dollar bills all over his naked body. "Mmmmmmm," was all the executive would tell us.

Here's the sales charts, courtesy of Diamond:

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.86%
DC ENTERTAINMENT 29.22%
IMAGE COMICS 7.76%
IDW PUBLISHING 7.09%
DARK HORSE COMICS 4.82%
DYNAMITE ENTERTAINMENT 2.80%
BOOM! STUDIOS 1.97%
EAGLEMOSS PUBLICATIONS LTD 1.42%
ZENESCOPE ENTERTAINMENT INC 0.99%
VALIANT ENTERTAINMENT LLC 0.94%
OTHER NON-TOP 10 8.11%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.46%
DC ENTERTAINMENT 32.89%
IMAGE COMICS 7.89%
IDW PUBLISHING 6.04%
DARK HORSE COMICS 4.16%
DYNAMITE ENTERTAINMENT 2.55%
BOOM! STUDIOS 1.75%
VALIANT ENTERTAINMENT LLC 0.98%
ZENESCOPE ENTERTAINMENT INC 0.73%
ARCHIE COMIC PUBLICATIONS 0.57%
OTHER NON-TOP 10 3.98%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
FEBRUARY 2013 VS. JANUARY 2013
COMICS 5.04% 3.73%
GRAPHIC NOVELS -20.37% -14.28%
TOTAL COMICS/GN -3.53% 2.33%
FEBRUARY 2013 VS. FEBRUARY 2012
COMICS 15.91% 14.75%
GRAPHIC NOVELS -1.47% 0.90%
TOTAL COMICS/GN 10.48% 13.73%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 18.95% 17.20%
GRAPHIC NOVELS 17.14% 15.04%
TOTAL COMICS/GN 18.39% 17.05%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JUSTICE LEAGUE OFAMERICA#1 $3.99 DEC120183 DC
2 UNCANNY X-MEN #1 $3.99 DEC120608 MAR
3 BATMAN #17 $3.99 DEC120264 DC
4 JUSTICE LEAGUE #17 $3.99 DEC120174 DC
5 SUPERIOR SPIDER-MAN #3 $3.99 DEC120662 MAR
6 SUPERIOR SPIDER-MAN #4 $3.99 DEC120664 MAR
7 UNCANNY X-MEN #2 $3.99 DEC120613 MAR
8 UNCANNY AVENGERS #4 $3.99 NOV120657 MAR
9 DETECTIVE COMICS #17 $3.99 DEC120274 DC
10 SECRET AVENGERS #1 $3.99 DEC120624 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 NEMO: HEART OF ICE HC $14.95 DEC121247 TOP
2 BATMAN: THE NIGHT OF THE OWLS HC $29.99 OCT120247 DC
3 ADVENTURE TIME VOLUME 2 TP $14.99 DEC120941 BOO
4 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $14.99 NOV128157 IMA
5 SAGA VOLUME 1 TP $9.99 AUG120491 IMA
6 BATMAN: THE BLACK MIRROR TP $16.99 NOV120268 DC
7 CATWOMAN VOLUME 2: DOLLHOUSE TP $14.99 NOV120260 DC
8 STAR TREK: THE NEXT GENERATION/DOCTOR WHO: ASSIMILATION2 VOLUME 2 TP $17.99 NOV120336 IDW
9 BATGIRL VOL. 1: THE DARKEST REFLECTION TP $14.99 NOV120261 DC
10 ADVENTURE TIME VOLUME 1 TP $14.99 SEP120922 BOO

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR
2 UNEARTHING SC $29.95 OCT121209 TOP
3 BONE: QUEST FOR SPARK BOOK 3 SC $10.99 NOV121202 SCH
4 HELMETGIRLS: ART OF CAMILLA D'ERRICO HC $24.99 MAR120056 DAR
5 AMERICAN COMIC BOOK CHRONICLES: 1960-1964 $39.95 AUG121321 TWO
6 DOC SAVAGE: THE NEW ADVENTURES VOLUME 4: DEATH'S DARK DOMAIN $24.95 DEC121396 WIL
7 STEAMPUNK: THE BEGINNING SC $24.95 SEP121318 GIN
8 THE WALKING DEAD NOVEL VOL. 1: RISE OF THE GOVERNOR SC $14.99 MAR121340 ST.
9 ART OF DEAD SPACE HC $34.95 DEC121336 RAN
10 ART OF BLIZZARD HC $75.00 AUG121447 PUB

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL SELECT: VENOM ACTION FIGURE AUG121762 DST
2 BATMAN: ARKHAM CITY SERIES 4: NIGHTWING FIGURE DEC120375 DC
3 BATMAN: ARKHAM CITY SERIES 4: BATMAN FIGURE DEC120376 DC
4 BATMAN: ARKHAM CITY SERIES 4: TALIA FIGURE DEC120377 DC
5 BATMAN: ARKHAM CITY SERIES 4: DEADSHOT FIGURE DEC120374 DC
6 DC COMICS: THE NEW 52: GREEN ARROW ACTION FIGURE NOV120313 DC
7 STAR TREK: NEMESIS: USS ENTERPRISE-E SHIP APR121693 DST
8 SCARLET WITCH STATUE JUL121856 BOW
9 GENTLE GIANT: DEADPOOL MINI-BUST AUG121851 GEN
10 MARVEL UNIVERSE ACTION FIGURES JAN131691 HAS

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: AMAZING SPIDER-MAN BOOSTER BRICK NOV122067 NEC
2 MAGIC THE GATHERING TCG: GATECRASH BOOSTERS DEC121918 WIZ
3 MAGIC THE GATHERING TCG: GATECRASH FAT PACK DEC121920 WIZ
4 YAHTZEE: DOCTOR WHO COLLECTOR'S EDITION OCT122011 USA
5 MAGIC THE GATHERING TCG: GATECRASH INTRO DECK DEC121921 WIZ
6 MONOPOLY: LORD OF THE RINGS TRILOGY EDITION JAN132013 USA
7 GAME OF THRONES LCG HBO EDITION OCT121990 FAN
8 MAGIC THE GATHERING TCG: GATECRASH EVENT DECK DEC121919 WIZ
9 SETTLERS OF CATAN NEW EDITION NOV074603 MAY
10 TICKET TO RIDE MAR043750 DAY

 



Written or Contributed by Jude Terror


READ THIS ARTICLE ON THE FRONT PAGE, HUMANS!
Image

Advertisement

GHERU
User avatar
YOU WILL NEED A NURSE
 
Posts: 38343
Likes: 1 post
Liked in: 6 posts
Joined: Mon Jan 14, 2008 9:03 pm
Location: Fucking Akron


Re: Diamond Sales Number Show Industry Fixed, Publishers Can

Postby GHERU » Fri Mar 08, 2013 2:34 pm

ponies saved the industry!
RUviews
Benderbrau wrote:Welcome to the Outhouse. Where civility means you're doing it wrong.

leave a comment with facebook


Return to The News Stand



Who is online

Users browsing this forum: MSN NewsBlogs and 96 guests

Advertisement