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The terrible sales of Marvel's female characters.

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GiveWarAChance
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The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 9:00 pm

Marvel seems to be really putting forth some effort to try and promote their female characters and give them their own comic books. The problem is nobody gives a shit. The longest running series from their recent first wave of titles lasted 17 issues. Only X-Men remains out of the original five series. Currently Marvel is attempting a second push of their female characters. Hopefully things will be better this time around.


Here's the sales numbers.

Black Widow
#1 53,879
#2 31,260 - Down 41.98%.
#3 28,127 - Down 10.02%.
#4 27,378 - Down 2.66%. Stabilizing pretty quickly.
In four issues Black Widow has already managed to lose 49.18% of it's audience. Currently ranked #78. The series is supposedly seeing lots of re-order activity, so hopefully the drops stop soon.

Ms. Marvel
#1 50,286
#2 38,357 - Down 23.72%. That's actually a really good second issue drop.
Current sales rank is #42.

She-Hulk
#1 41,894
#2 26,675 - Down 36.32%. The worst performing female Marvel title.
Current sales rank is #82.

Captain Marvel vol. 7
#1 44,135 - Debuts at #32. Sales are up 6.39% on the first issue from the last series.


The first wave of titles:

Captain Marvel vol. 6
#1 - 41,588
#2 - 28,434
#3 - 27,649
#4 - 24,797
#5 - 28,617
#6 - 23,101
#7 - 21,746
#8 - 19,969
#9 - 19,148 - Joined Marvel NOW. Sales go down 4.11%
#10 - 18,359
#11 - 17,743 - Down another 3.35%
#12 - 18,344 - Up 3.38%.
#13 - 19,676 - Up another 7.27%. The crossover brings a modest increase.
#14 - 19,320 - Down only 1.81%.
#15 - 23,511 - Infinity tie-in boosts the title 21.69%
#16 - 22,845 - Infinity tie-in continues. Sales only down 2.83%
#17 - 18,173 - The series concludes with a 20.45% drop.
Lost 56.30% of it's audience. Final sales rank is #120.
Cancelled

Red She-Hulk
#57 - 21,553 - Previous numbers of Hulk.
#58 - 31,134 - Red She-Hulk starts. Sales go up 44.53%
#59 - 20,670 - Sales already worse than Hulk.
#60 - 20,797
#61 - 18,813
#62 - 17,766
#63 - 15,941 - Down a whopping 10.27%.
#64 - 15,055 - Down another 5.55%.
#65 - 14,044 - Down another 6.71%
#66 - 13,405 - Down another 4.55%
#67 - 12,560 - Finishes down 6.30%
Has lost 59.65% of it's audience. Current sales rank is #181.
Cancelled

Journey Into Mystery
#645 - 20,703 - Previous numbers when Loki was the main character.
#646 - 22,900 - Sif takes over. Sales go up 10.61%.
#647 - 22,513
#648 - 20,884
#649 - 20,064
#650 - 19,007 - Down 5.26%.
#651 - 17,443 - Down 8.22%. The drops keep getting bigger.
#652 - 16,873 - Down just 3.26%.
#653 - 16,345 - Another small drop of 3.13%
#654 - 15,580 - Down 4.68%.
#655 - 15,367 - Drops only 1.37% for the final issue.
Lost only 32.89% of it's audience for it's ten issue run.. Current sales rank is #133.
Cancelled

Fearless Defenders
#1 - 53,688
#2 - 28,244 - A nasty 47.39% drop.
#3 - 23,514 - Another 16.74% of the audience gone.
#4 - 20,656 - Another big loss of 12.15%.
#4AU - 24,983 - Age of Ultron tie-in.
#5 - 20,171 - Drops 19.26% from the tie-in.
#6 - 17,752 - Another big drop of 11.99%
#7 - 17,411 - The second issue of July drops another 1.92%
#8 - 16,653 - Down another 4.35% for the month. Smallest drop for a month.
#9 - 15,841 - Down 4.87%.
#10 - 18,543 - Infinity tie-in brings sales up 17.05%.
#11 - 16,030 - Sales back down 13.55%.
#12 - 14,252 - The series ends down another 11.09%.
Final sales rank is #144. 73.45% of the total audience was lost.
Cancelled

X-Men
#1 - 177,629 - Off to an excellent start.
#2 - 73,553 - Only lost 59.97% of it's audience.
#3 - 65,270 - Another big drop. Down 11.26%.
#4 - 64,010 - Down just 1.93%.
#5 - 73,357 - Battle of the Atom crossover brings sales up 14.60%
#6 - 71,990 - Still in the crossover. Sales down only 1.86%.
#7 - 56,968 - The crossover ends and sales are worse than ever. Down a whopping 20.86%.
#8 - 53,201 - Down 6.61%.
#9 - 49,432 - Down 7.12%.
#10.NOW - 52,486 - Sales go up 6.22%...
#11 47,498 - And back down 9.50%.
#12 44,135 - Down 7.08%.
Currently ranked #34. The only remaining female title from the first wave. It pays to put "Men" in your title.
Last edited by GiveWarAChance on Sat Apr 19, 2014 11:56 pm, edited 13 times in total.

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Re: The terrible sales of Marvel's female characters.

Postby guitarsmashley » Wed Mar 13, 2013 9:09 pm

How's wonder woman doing?
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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 9:19 pm

guitarsmashley wrote:How's wonder woman doing?

Batgirl #17 - 65,751. Rank #18
Wonder Woman #17 - 39,110. Rank #54
Batwoman #17 - 32,041. Rank #68
Catwoman #17 - 30,194. Rank #72
Supergirl #17 - 30,146. Rank #73
Worlds Finest #9 - 28,332. Rank #76
Katana #1 - 27,021. Rank #80
Birds of Prey #17 - 22,112. Rank #99

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Re: The terrible sales of Marvel's female characters.

Postby Black_Orchid » Wed Mar 13, 2013 9:25 pm

Maybe people are trade waiting?

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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 9:27 pm

Black_Orchid wrote:Maybe people are trade waiting?

So people trade wait for Marvel's female characters but don't for DC? Marvel will be lucky if their titles last for 17 issues.

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Re: The terrible sales of Marvel's female characters.

Postby guitarsmashley » Wed Mar 13, 2013 9:43 pm

GiveWarAChance wrote:So people trade wait for Marvel's female characters but don't for DC? Marvel will be lucky if their titles last for 17 issues.


I asked just to have a comparison on female characters. Are the DC books that much better? w
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Re: The terrible sales of Marvel's female characters.

Postby Agent of the Bat » Wed Mar 13, 2013 9:54 pm

guitarsmashley wrote:
I asked just to have a comparison on female characters. Are the DC books that much better? w


Wonder Woman certainly is, I would goes as far to say it is one of the best books published by any company right now. I just got into the book, bought the first 2 trades a couple weeks ago and I was instantly hooked with the first 6 issues. Batgirl is okay but it's sales probably have a lot to do with it being tied to the stories that have been going on in all the Batman titles, Court of Owls and Death of the Family to be more precise.
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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 9:58 pm

guitarsmashley wrote:
I asked just to have a comparison on female characters. Are the DC books that much better? w

By looking at the DC sales numbers I posted, I think they are doing much better. They have eight titles in the top 100. Six out of the eight have 17 issues out. I don't know if any of Marvel's female characters can last for 17 issues.

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Re: The terrible sales of Marvel's female characters.

Postby guitarsmashley » Wed Mar 13, 2013 10:09 pm

Batman
doombug wrote:You really are the george carlin of the outhouse. that's fucking hilarious.


doombug wrote:and yeah, Yoni called it. :drunk



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Re: The terrible sales of Marvel's female characters.

Postby e_galston » Wed Mar 13, 2013 10:23 pm

The thing about the "big selling" DC female books (Wonder Woman, Batgirl, Supergirl, Catwoman) is they are some of the most well known characters in comics period... Katana was a number one issue. And Journey Into Mystery and Red She-Hulk didn't have the benefit of being a number one issue. Captain Marvel SHOULD have been held off until Marvel Now so it had that to boost its sales...
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Re: The terrible sales of Marvel's female characters.

Postby Amoebas » Wed Mar 13, 2013 10:30 pm

Or maybe concepts like "Red She-Hulk" just aren't any good. :wink:

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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 10:37 pm

Amoebas wrote:Or maybe concepts like "Red She-Hulk" just aren't any good. :wink:

That is a possibility. :lol:
It's not just current titles though. Marvel has a history of not being able to sustain their female characters on their own titles.

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Re: The terrible sales of Marvel's female characters.

Postby Herald » Wed Mar 13, 2013 10:46 pm

e_galston wrote:The thing about the "big selling" DC female books (Wonder Woman, Batgirl, Supergirl, Catwoman) is they are some of the most well known characters in comics period... Katana was a number one issue. And Journey Into Mystery and Red She-Hulk didn't have the benefit of being a number one issue. Captain Marvel SHOULD have been held off until Marvel Now so it had that to boost its sales...


Moreover, DC is well-known for its solo character books (Batman, Suoerman, Wonder Woman, Flash), whereas Marvel is well-known for packaging its characters in teams (Avengers, X-Men, Fantastic Four). Therefore, Marvel putting out solo books featuring its characters, male or female, is unorthodox.

Marvel fans have been "trained" to buy their characters in team books. It's why books featuring ANY solo X-Men other than Wolverine tend not to sell in the long run, even though they should arguably do well.

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Re: The terrible sales of Marvel's female characters.

Postby Lord Ice » Wed Mar 13, 2013 10:51 pm

Amoebas wrote:Or maybe concepts like "Red She-Hulk" just aren't any good. :wink:



Problem, as usual, is that X-51/Aaron Stack is the most interesting character in the book.
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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 10:55 pm

Herald wrote:
Moreover, DC is well-known for its solo character books (Batman, Suoerman, Wonder Woman, Flash), whereas Marvel is well-known for packaging its characters in teams (Avengers, X-Men, Fantastic Four). Therefore, Marvel putting out solo books featuring its characters, male or female, is unorthodox.

Marvel fans have been "trained" to buy their characters in team books. It's why books featuring ANY solo X-Men other than Wolverine tend not to sell in the long run, even though they should arguably do well.

What about Spider-Man, Hulk, Daredevil, Thor, Captain America, Deadpool and Iron Man? I think Marvel has a few book featuring male characters that sell pretty well.

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