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The terrible sales of Marvel's female characters.

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The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 9:00 pm

Marvel seems to be really putting forth some effort to try and promote their female characters and give them their own comic books. The problem is nobody gives a shit. The longest running series from their recent first wave of titles lasted 17 issues. Only X-Men remains out of the original five series. Currently Marvel is attempting a second push of their female characters. Hopefully things will be better this time around.


Here's the sales numbers.

Black Widow
#1 53,879
#2 31,260 - Down 41.98%.
#3 28,127 - Down 10.02%.
#4 27,378 - Down 2.66%. Stabilizing pretty quickly.
#5 27,005 - Drops slow down to only 1.2% for the month.
#6 26,136 - Down 3.4%.
#7 25,423 - Down 2.73% At least the drops are small.
#8 24,555 - Down 3.41% Slowly drifting down.
#9 24,885 - Sales up 1.34%. The Punisher crossover is a smashing success. :roll:
#10 23,687 - Down 4.81%. Goodbye sales increase.
Currently ranked #107. Issue #9 is the first issue to not see a drop.

Ms. Marvel
#1 50,286
#2 38,357 - Down 23.72%. That's actually a really good second issue drop.
#3 37,140 - Down just 3.2% for the month.
#4 34,839 - Down 6.2%. Marvels highest selling female solo title.
#5 33,795 - Down 3%.
#6 36,041 - Sales go up 6.65%. Don't know how much of an impact the 1 in 15 variant had.
#7 32,866 - Sales down 8.81%. I guess the uptick from last month was for the variant after all.
#8 32,182 - Down 2.08%.
Current sales rank is #93. Surprisingly Marvels best selling solo female title for months now.

She-Hulk
#1 41,894
#2 26,675 - Down 36.32%. The worst performing female Marvel title.
#3 27,398 - Sales actually go up 2.7%.
#4 25,543 - Down 6.77%. Already lost all of it's readers from the uptick last month and then some.
#5 24,736 - Down 3.16%
#6 23,562 - Down 4.75% I'm surprised the drops aren't worse with the horrendous art on the last two issues.
#7 22,883 - Sales down 2.88%.
#8 21,349 - The drops are getting bigger at 6.7% this month.
Current sales rank is #122. No longer Marvels poorest selling solo female title.

Captain Marvel vol. 7
#1 44,135 - Debuts at #32. Sales are up 6.39% on the first issue from the last series.
#2 28,008 - Down 36.7%. In comparison her last series had a 31.6% second issue drop.
#3 26,057 - Down 6.97% In comparison her last series had a 2.76% third issue drop.
#4 24,062 - Down 7.66% Her last series was selling 24,797 units at this point.
#5 23,666 - Down 1.65% Small drop this month.
#6 21,221 - Down 10.33%. Game over man.
#7 21,022 - Down only 0.94%.
Current sales rank is #125. Sales are 3.33% behind vol. 6 at this point.

Elektra
#1 47,676 - Debuts at #32 on the charts.
#2 26,612 - Sales down 44.18%. The worst 2nd issue drop of all the new titles.
#3 22,773 - sales down 14.42%. The worst 3rd issue drop of all the new titles. :-(
#4 19,125 - Sales down 16.02%. The worst 4th issue drop of all the new titles. Cancellation looms
#5 17,209 - Sales down 10%. Look, the drops are slowing. :roll:
#6 16,136 - Down a mere 6.24%. Has this been cancelled yet?
Current sales rank is #147. How long before Marvel announces this titles cancellation?

Storm
#1 47,566 - Debuts at #46 on the charts.
#2 25,268 - A tiny drop of 46.87%. The worst 2nd issue drop of all the new titles.
#3 22,078 - Down 6.70%. Things are looking bad.
Current sales rank is #117. Things already look really bad.

The first wave of titles:

Captain Marvel vol. 6
#1 - 41,588
#2 - 28,434
#3 - 27,649
#4 - 24,797
#5 - 28,617
#6 - 23,101
#7 - 21,746
#8 - 19,969
#9 - 19,148 - Joined Marvel NOW. Sales go down 4.11%
#10 - 18,359
#11 - 17,743 - Down another 3.35%
#12 - 18,344 - Up 3.38%.
#13 - 19,676 - Up another 7.27%. The crossover brings a modest increase.
#14 - 19,320 - Down only 1.81%.
#15 - 23,511 - Infinity tie-in boosts the title 21.69%
#16 - 22,845 - Infinity tie-in continues. Sales only down 2.83%
#17 - 18,173 - The series concludes with a 20.45% drop.
Lost 56.30% of it's audience. Final sales rank is #120.
Cancelled

Red She-Hulk
#57 - 21,553 - Previous numbers of Hulk.
#58 - 31,134 - Red She-Hulk starts. Sales go up 44.53%
#59 - 20,670 - Sales already worse than Hulk.
#60 - 20,797
#61 - 18,813
#62 - 17,766
#63 - 15,941 - Down a whopping 10.27%.
#64 - 15,055 - Down another 5.55%.
#65 - 14,044 - Down another 6.71%
#66 - 13,405 - Down another 4.55%
#67 - 12,560 - Finishes down 6.30%
Has lost 59.65% of it's audience. Current sales rank is #181.
Cancelled

Journey Into Mystery
#645 - 20,703 - Previous numbers when Loki was the main character.
#646 - 22,900 - Sif takes over. Sales go up 10.61%.
#647 - 22,513
#648 - 20,884
#649 - 20,064
#650 - 19,007 - Down 5.26%.
#651 - 17,443 - Down 8.22%. The drops keep getting bigger.
#652 - 16,873 - Down just 3.26%.
#653 - 16,345 - Another small drop of 3.13%
#654 - 15,580 - Down 4.68%.
#655 - 15,367 - Drops only 1.37% for the final issue.
Lost only 32.89% of it's audience for it's ten issue run.. Current sales rank is #133.
Cancelled

Fearless Defenders
#1 - 53,688
#2 - 28,244 - A nasty 47.39% drop.
#3 - 23,514 - Another 16.74% of the audience gone.
#4 - 20,656 - Another big loss of 12.15%.
#4AU - 24,983 - Age of Ultron tie-in.
#5 - 20,171 - Drops 19.26% from the tie-in.
#6 - 17,752 - Another big drop of 11.99%
#7 - 17,411 - The second issue of July drops another 1.92%
#8 - 16,653 - Down another 4.35% for the month. Smallest drop for a month.
#9 - 15,841 - Down 4.87%.
#10 - 18,543 - Infinity tie-in brings sales up 17.05%.
#11 - 16,030 - Sales back down 13.55%.
#12 - 14,252 - The series ends down another 11.09%.
Final sales rank is #144. 73.45% of the total audience was lost.
Cancelled

X-Men
#1 - 177,629 - Off to an excellent start.
#2 - 73,553 - Only lost 59.97% of it's audience.
#3 - 65,270 - Another big drop. Down 11.26%.
#4 - 64,010 - Down just 1.93%.
#5 - 73,357 - Battle of the Atom crossover brings sales up 14.60%
#6 - 71,990 - Still in the crossover. Sales down only 1.86%.
#7 - 56,968 - The crossover ends and sales are worse than ever. Down a whopping 20.86%.
#8 - 53,201 - Down 6.61%.
#9 - 49,432 - Down 7.12%.
#10.NOW - 52,486 - Sales go up 6.22%...
#11 47,498 - And back down 9.50%.
#12 44,135 - Down 7.08%.
#13 42,065 - Down 4.7%.
#14 39,499 - Down 6.1%
#15 38,271 - Down 3.11%
#16 38,937 - Up 1.74%.
#17 36,255 - Down 6.89%.
#18 35,543 - Down 1.88%.
#19 33,737 - Down 5.08%.

Currently ranked #88. The only remaining female title from the first wave. It pays to put "Men" in your title.
Last edited by GiveWarAChance on Mon Oct 06, 2014 11:56 pm, edited 21 times in total.
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Re: The terrible sales of Marvel's female characters.

Postby guitarsmashley » Wed Mar 13, 2013 9:09 pm

How's wonder woman doing?
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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 9:19 pm

guitarsmashley wrote:How's wonder woman doing?

Batgirl #17 - 65,751. Rank #18
Wonder Woman #17 - 39,110. Rank #54
Batwoman #17 - 32,041. Rank #68
Catwoman #17 - 30,194. Rank #72
Supergirl #17 - 30,146. Rank #73
Worlds Finest #9 - 28,332. Rank #76
Katana #1 - 27,021. Rank #80
Birds of Prey #17 - 22,112. Rank #99
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Re: The terrible sales of Marvel's female characters.

Postby Pink_Orchid » Wed Mar 13, 2013 9:25 pm

Maybe people are trade waiting?

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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 9:27 pm

Black_Orchid wrote:Maybe people are trade waiting?

So people trade wait for Marvel's female characters but don't for DC? Marvel will be lucky if their titles last for 17 issues.
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Re: The terrible sales of Marvel's female characters.

Postby guitarsmashley » Wed Mar 13, 2013 9:43 pm

GiveWarAChance wrote:So people trade wait for Marvel's female characters but don't for DC? Marvel will be lucky if their titles last for 17 issues.


I asked just to have a comparison on female characters. Are the DC books that much better? w
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Re: The terrible sales of Marvel's female characters.

Postby Sasher McSmasher » Wed Mar 13, 2013 9:54 pm

guitarsmashley wrote:
I asked just to have a comparison on female characters. Are the DC books that much better? w


Wonder Woman certainly is, I would goes as far to say it is one of the best books published by any company right now. I just got into the book, bought the first 2 trades a couple weeks ago and I was instantly hooked with the first 6 issues. Batgirl is okay but it's sales probably have a lot to do with it being tied to the stories that have been going on in all the Batman titles, Court of Owls and Death of the Family to be more precise.
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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 9:58 pm

guitarsmashley wrote:
I asked just to have a comparison on female characters. Are the DC books that much better? w

By looking at the DC sales numbers I posted, I think they are doing much better. They have eight titles in the top 100. Six out of the eight have 17 issues out. I don't know if any of Marvel's female characters can last for 17 issues.
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Re: The terrible sales of Marvel's female characters.

Postby guitarsmashley » Wed Mar 13, 2013 10:09 pm

Batman
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doombug wrote:and yeah, Yoni called it. :drunk



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Re: The terrible sales of Marvel's female characters.

Postby e_galston » Wed Mar 13, 2013 10:23 pm

The thing about the "big selling" DC female books (Wonder Woman, Batgirl, Supergirl, Catwoman) is they are some of the most well known characters in comics period... Katana was a number one issue. And Journey Into Mystery and Red She-Hulk didn't have the benefit of being a number one issue. Captain Marvel SHOULD have been held off until Marvel Now so it had that to boost its sales...
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Re: The terrible sales of Marvel's female characters.

Postby Amoebas » Wed Mar 13, 2013 10:30 pm

Or maybe concepts like "Red She-Hulk" just aren't any good. :wink:

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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 10:37 pm

Amoebas wrote:Or maybe concepts like "Red She-Hulk" just aren't any good. :wink:

That is a possibility. :lol:
It's not just current titles though. Marvel has a history of not being able to sustain their female characters on their own titles.
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Re: The terrible sales of Marvel's female characters.

Postby Herald » Wed Mar 13, 2013 10:46 pm

e_galston wrote:The thing about the "big selling" DC female books (Wonder Woman, Batgirl, Supergirl, Catwoman) is they are some of the most well known characters in comics period... Katana was a number one issue. And Journey Into Mystery and Red She-Hulk didn't have the benefit of being a number one issue. Captain Marvel SHOULD have been held off until Marvel Now so it had that to boost its sales...


Moreover, DC is well-known for its solo character books (Batman, Suoerman, Wonder Woman, Flash), whereas Marvel is well-known for packaging its characters in teams (Avengers, X-Men, Fantastic Four). Therefore, Marvel putting out solo books featuring its characters, male or female, is unorthodox.

Marvel fans have been "trained" to buy their characters in team books. It's why books featuring ANY solo X-Men other than Wolverine tend not to sell in the long run, even though they should arguably do well.

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Re: The terrible sales of Marvel's female characters.

Postby Lord Ice » Wed Mar 13, 2013 10:51 pm

Amoebas wrote:Or maybe concepts like "Red She-Hulk" just aren't any good. :wink:



Problem, as usual, is that X-51/Aaron Stack is the most interesting character in the book.
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Re: The terrible sales of Marvel's female characters.

Postby GiveWarAChance » Wed Mar 13, 2013 10:55 pm

Herald wrote:
Moreover, DC is well-known for its solo character books (Batman, Suoerman, Wonder Woman, Flash), whereas Marvel is well-known for packaging its characters in teams (Avengers, X-Men, Fantastic Four). Therefore, Marvel putting out solo books featuring its characters, male or female, is unorthodox.

Marvel fans have been "trained" to buy their characters in team books. It's why books featuring ANY solo X-Men other than Wolverine tend not to sell in the long run, even though they should arguably do well.

What about Spider-Man, Hulk, Daredevil, Thor, Captain America, Deadpool and Iron Man? I think Marvel has a few book featuring male characters that sell pretty well.
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