The saddest thing about this is that, as a reader and fan, I truly care about the properties of DC Comics. They're not "real," of course, but if you've read as much of their adventures over the years as some of us have, you really want to believe that these properties are in good hands.
But at DC...I don't know of too many folks who believe that is true. I don't, and won't, paint individuals with a broad brush, but this stuff isn't all that hard to see: DC's internal problems lead to dysfunction, negative publicity. You can overcome that with really strong stories, but I don't know that I've seen too many people who feel that DC's main line is something they can't do without fairly easily -- far too easily in a marketplace where good product can be found fairly easily.
Again, for me...it's sad. I wish DC was better, I wish talented creators gave more indications that they wanted to be involved with the company. But that hasn't been the case for awhile, and sadly, it doesn't appear that culture is changing anytime soon, if at all.
*Sniff, sniff* "Damn it, Diana...If I'd known they would trade us in for a JT Krul-written Captain Atom and "The Savage Hawkman," I'd have let Superboy-Prime destroy all reality.""Superman flies and is really strong...what the fuck else do you need to know?!"
-- Hitler, expressing his displeasure about DC rebooting and complaints about continuity