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We continue our analysis of the Outhouse’s Marvel NOW buying trends and offer up some critique on the numbers for the newly launched titles.
A large part of the Marvel NOW! event has been the launch of new titles. Most, if not all of the titles appear to build on a theme explored in AvX and many of the creative teams consist of writers and artists who aren’t familiar with their respective properties. For example, Marvel launched All-New X-Men by Brian Michael Bendis, marking his first run with the Marvel U proper X-Men (we’re not counting Ultimate X-Men). Others allowed writers to introduce new characters into the Marvel U, such as Jeph Loeb and Ed McGuinness’s Nova, focusing on a new Nova character. All in all, the new title launches have allowed Marvel’s creators to expand and explore ideas in their universe that have yet to be touched upon.
So what did the Outhouse think? Here is a title by title analysis of the ten newly launched Marvel Now books:
Uncanny Avengers (by Rick Remender & John Cassaday): Uncanny Avengers was the flagship title of the AvX aftermath (unless you count AvX: Consequences) and boasted a big creative team. Any time Marvel puts John Cassaday on a title, it’s going to be a big one. At the Outhouse, we all thought it was. Uncanny Avengers led the number of new title pick-ups with 21 people buying it. Based on that number, it would be the most popular title. However, it also boasted the most drops, with a total number of 7 drops, or 33% of its readership. I believe it’s very telling: there are some who are willing to stick it out but others who just couldn’t get down with the story. As far as comments go, a number of participants described the title as being on “a very short leash” with King Impulse stating that “I love Remender but [Uncanny Avengers is] terrible.”
A+X (by a various number of creators changing monthly): A+X was another NOW title that launched directly out of AvX one month after the event ended. Surprisingly, there were only three people who decided to buy this and one of them dropped the book. That one person who dropped the book was Outhouse Psuedo-Comedian Jude Terror, who dropped the book claiming it was “boring and insipid!” That comment made me laugh, a first from Jude Terror. Nonetheless, there are still two OHers reading, meaning it’s been 66% successful among its readers (all three of them). We’ll just have to wait and see how long this one will last.
All-New X-Men (by Brian Michael Bendis & Stuart Immonen): As I stated earlier, this was the beginning of what Marvel is probably calling an “Epic” run by Bendis. It’s a great opportunity for long-time fans of the X-Men to read a new take on the characters, with some screwy time travel stuff happening. By the numbers, it’s a very popular book amongst Outhousers. With only two people dropping the title out of a whopping 16 new readers, I’d say this was an 87% success. Some have even hailed it as one of the best recent takes on the X-Men.
Cable & X-Force (by Dennis Hopeless & Salvador Larocca): I don’t know much about this book. It’s Cable and a team of people he calls “X-Force” and is one of two “X-Force” titles to hit the shelves during the event. Writer Dennis Hopeless has called it “more of a crime series,” but I’m not seeing any buzz or reviews on the Outhouse so I don’t know people’s thoughts on the book. I will say that with 8 people picking it up and only one dropping it, it might be something half-decent. Those are pretty fair numbers, so I assume some people are enjoying it. Maybe it’s worth waiting for the trade? Feel free to chime in.
Morbius: The Living Vampire (by Joe Keatinge & Richard Elson): This series is obviously about a living vampire named Morbius. For those who don’t know, Morbius has sucked his way out of the pages of Spider-Man into his own series. Judging by the numbers, the Outhouse also thought it would suck with only three people picking it up and one person already dropping the book. Again, this is another book that next to no one is talking about on the forum (I think Squid made a thread about Hipster Morbius or something once...), so I’m going to go ahead and say that the OH doesn’t care for this Morbius book.
Savage Wolverine (by Frank Cho & Jason Keith): When people saw another Wolverine title with some silly adjective tagged on, the reaction was the obvious groaning and rolling of the eyes. However, this series managed to pull in a staggering 6 out of 30 people. That’s 20% of the people who took the survey. With only one person choosing to drop, I would say that 17% of people polled still enjoying this book is pretty damn good for a Wolverine title. I enjoy it and I think others would too. That’s just my super-unbiased opinion. Plus, TITTIES!
*for those who don’t know, Wolverine is my favourite Marvel superhero. I also like titties.
Young Avengers (by Kieron Gillen & Jamie McKelvie): This was one of those “big deal” books when it was launched. I say that because I remember reading an article about it on the front page. Young Avengers sees the creators of Image hit Phonogram take on the hip young characters of Young Avengers. While I’m not going to go dig out the thread, I believe some people called this title too “hipster-y” (or something like that). Even though it’s hipster-y, there were 8 people who bought it and of those eight only two have dropped it. Whether the other six are just biding their time, or if they are actually enjoying the book, this title has done fairly well amongst the Outhousers.
Fearless Defenders (by Cullen Bunn & Will Sliney): Fearless Defenders is the one title I’m interested in but haven’t picked up. I’ll trade-wait this one. For one, the name “Cullen Bunn” sounds both sexually arousing and delicious. I don’t know why. The reason it sounds good is because it focuses on some of the women of Marvel, including Misty Knight and Dani Moonstar. While we have yet to verify if Fearless Defenders is Feminist Frequency-approved, the Outhouse seems to be pretty cool with it. This title garnered the same stats as Young Avengers, with 8 people buying and only two dropping. I assume that even though there isn’t a huge interest, the book is good enough to keep people buying. If I’m wrong, then blame Anita Sarkeesian.
Guardians of the Galaxy (by Brian Michael Bendis & Steve McNiven): Bendis Goes Galactic. If Bendis was a sexy symbol, this could probably pass as a porn title. Instead, we have Bendis taking on Marvel’s cosmic characters. With a movie coming out next year and a Hollywood Scoreboard War between Latino Review and the Outhouse, it’s no surprise that many of the forum posters are picking up this title from two of Marvel’s big names. While I’m not 100% sure if the 11 people who have picked this up bought the 0.1 issue or are committed to buying issue 1, this title is doing well enough with a third of the participants interested. I also didn’t realize that there was a Guardians of the Galaxy Infinite comic coming out from Marvel Digital (for FREE!), so that might contribute to a boost in sales for this title.
Nova (by Jeph Loeb & Ed McGuinness): Okay, this baffles me. For a guy that people don’t like, Jeph Loeb seems to somehow get a lot of people buying his work. When the new Nova series featuring Sam Alexander was announced, I remember it getting a lot of backlash. Yet there are still 8 people buying this book. Who the fuck is buying this book? Don’t answer that because I know who is. Perhaps it’s that Ed McGuinness has a lot of fans or the fact that it’s only been a couple issues, but this book seems to be doing a-okay by the Outhouse. So far, no one has dropped it. Whether it will continue to have 8 people buying it on a regular basis is more the issue. I always find it weird that people complain about Jeph Loeb but his titles always sell. Still, I would call this one a moderate success.
The newly launched Marvel NOW! series appear to be fairly successful with the Outhouse crowd. With the exception of Uncanny Avengers, there weren’t many drops. On average, books managed to retain a two thirds to three quarters of their users with only 25-33% jumping off. With Uncanny Avengers and All-New X-Men rounding out the top titles with 14 readers to date a piece, I’d say that readers were very much interested in the fallout from AvX. The real test of time for most of these titles will be whether or not they can last for more than a year. Most titles, by my guesswork, will probably last about two years with the exception of A+X and Morbius: the Living Vampire. Let’s wait and see.
Okay, that’s enough. I’m tired. You’re tired. My dog has to pee. Join me tomorrow as I tackle a larger group: series that ended and re-launched under the Marvel NOW! banner with new numbering.
Here is the collected data for this set of titles:
|Title||Pickups||Current Drops||Readers to date||% of jump-offs|
|Cable and X-Force||8||1||7||13%|
|Guardians of the Galaxy||11||11||0%|
Written or Contributed by Keb Ellis
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