Friday, September 30, 2016 • Evening Edition • "Magneto was right."

The Outhouse - The Greatest Comic Book Forum

Comics news, comic book reviews, feature articles about comics, interviews with comic creators, plus the greatest comic book and pop culture discussion in the Outhouse forums!

Advertisement

The terrible sales of Marvel's female characters.

Hey you! Reader! Want to be a part of the GREATEST COMIC BOOK AND GEEK COMMUNITY on the web?! Well, they're not accepting new members, but we'll take anyone here, so why not sign up for a free acount? It's fast and it's easy, like your mom! Sign up today! Membership spots are limited!*

*Membership spots not really limited!

User avatar

MoneyMelon

Chief Yankee Wanker

Postby MoneyMelon » Tue Apr 09, 2013 11:24 pm

For me personally, I've always like DC's female characters a lot more than Marvel's.

In a solo setting, at least.

I'm a lot more interested in Wonder Woman or Supergirl than I am in She-Hulk or Ms.Marvel/Captain Marvel.
User avatar

habitual

Silly French Man

Postby habitual » Tue Apr 09, 2013 11:52 pm

MoneyMelon wrote:For me personally, I've always like DC's female characters a lot more than Marvel's.

In a solo setting, at least.

I'm a lot more interested in Wonder Woman or Supergirl than I am in She-Hulk or Ms.Marvel/Captain Marvel.


Slott's work on She-Hulk was really very good. I haven't read the recent Wonder Woman yet, but, I plan too, which I haven't done in years.

Up to this point the only other WW I've really enjoyed was Rucka's Hikiteaia.

Han
User avatar

MoneyMelon

Chief Yankee Wanker

Postby MoneyMelon » Wed Apr 10, 2013 12:04 am

Yeah, Slott's She-Hulk was a lot if fun, but I've found that book to be more the exception than the rule.
User avatar

GiveWarAChance

PЦИKЧ ВЯЁ&#106

Postby GiveWarAChance » Tue May 07, 2013 1:59 am

April update with last months figures for comparison.

Captain Marvel
#11 - 17,743 -3.35%
#12 - 18,344 +3.38% :shock:

Red She-Hulk
#63 - 15,941 -10.27%
#64 - 15,055 -5.55%

Journey Into Mystery
#650 - 19,007 -5.26%
#651 - 17,443 -8.22%

Fearless Defenders
#2 - 28,244 -47.39%
#3 - 23,514 -16.74%

Marvel's other female centric titles.

FF
#5 - 34,601 -3.38%
#6 - 32,937 -4.80%

Uncanny X-Force
#3 - 51,721 -8.80%
#4 - Delayed!
User avatar

e_galston

Staff Writer

Postby e_galston » Tue May 07, 2013 12:10 pm

From what i've heard Captain Marvel is gonna stick around for a bit, even with sales the way they are. I don't think Marvel thought some of these series would sell as well as their male counterparts. At least Marvel is trying different things
User avatar

GiveWarAChance

PЦИKЧ ВЯЁ&#106

Postby GiveWarAChance » Tue May 07, 2013 2:35 pm

I don't know if any of these titles qualify as something different, but I am happy Marvel has stuck with them for this long. I just wouldn't be surprised on any given month if they are cancelled. Marvel actually put a fair amount of promotion behind Fearless Defenders and I would have to assume they were expecting stronger sales than what they are getting. With the dreadful sales all of these titles have, I don't think Marvel will be jumping at the chance to put out a female solo book anytime soon. Hopefully the X-Men can turn this all around.
User avatar

The Shadow

Motherfucker from Hell

Postby The Shadow » Sat May 11, 2013 4:11 pm

sdsichero wrote:So who are your guys' (or girls' if they exist here) favorite female characters from the big two?

White Queen, Layla Miller, Ms. Marvel, Spider-Woman and She-Hulk from Marvel.

Wonder Woman, Oracle (NOT Batgirl :smt013 ), Batgirl (Cassandra Cain), Zatanna and Batwoman for DC.

White Queen is BY FAR my favorite though.

The Old Doctor

Postby The Old Doctor » Sat May 11, 2013 6:30 pm

GiveWarAChance wrote:April update with last months figures for comparison.

Captain Marvel
#11 - 17,743 -3.35%
#12 - 18,344 +3.38% :shock:

Red She-Hulk
#63 - 15,941 -10.27%
#64 - 15,055 -5.55%

Journey Into Mystery
#650 - 19,007 -5.26%
#651 - 17,443 -8.22%

Fearless Defenders
#2 - 28,244 -47.39%
#3 - 23,514 -16.74%

Marvel's other female centric titles.

FF
#5 - 34,601 -3.38%
#6 - 32,937 -4.80%

Uncanny X-Force
#3 - 51,721 -8.80%
#4 - Delayed!


:-(

I'm actually grabbing all those titles and have been enjoying them... until I got sick so I've some catching up to do, but really? Are they dying that bad?
User avatar

SilverPhoenix

Staff Writer

Postby SilverPhoenix » Sat May 11, 2013 7:03 pm

These numbers are worse than I thought they would end up being. Despite Marvel's output making up for 2/5ths of the market last month, its; Female Centric books only had 107,293 orders, making a ghastly 1.6% of what was on the shelves last months. Not to underplay the unfortunate implications on the lines of Gender, it's only one part of a sobering tale

Of the 54 Marvel Books that made the Top 100, Fearless Defenders is one of only connected to a movie property or isn't a Big Event Book with the other property being Nova which clocked in #51 with 40,548 orders

Of the 36 DC books in the Top 100, 14 are not connected to a Movie Property, but only 6 are not connected a major franchise (in turn, if you want to use that qualifier for Marvel, the number would go up to 4 (the two Deadpool Releases and possibly 7 if you count Guardians of the Galaxy and Age of Ultron)

Finally....

Of the Top 100 books that were ordered in April....

14 of them star non-legacy characters that had their debut in comics 25 or less years ago in a non team setting.

11 of then star non-legacy characters that had their debut in comics 10 or less years ago in a non-team setting.

8 of them star non-legacy characters that had their debut in comics 5 or less years ago in a non-team setting.


The numbers get even worse when you add the "not already a major property in aanother storytelling medium" qualifier to the mix, and become non-existent when you take out the "name creator" qualifier. I think we all understand that newer properties in any storytelling medium have a harder time making headway than established ones, but comics have the unfortunate burden of nursing a distribution model that doesn't cast an inclusive of enough net to bring in enough readers that it hard for Big 2 comics that aren't linked to a character, team or property that strikes up feelings of nostalgia to make those comics successful.

If Comics are serious about truly going after new readers, then it has to build a new distribution model. The odds of the old one generating a growing customer base are as close to zero as zero an be.
User avatar

GiveWarAChance

PЦИKЧ ВЯЁ&#106

Postby GiveWarAChance » Sat May 11, 2013 7:09 pm

Cat-Scratch wrote:
:-(

I'm actually grabbing all those titles and have been enjoying them... until I got sick so I've some catching up to do, but really? Are they dying that bad?

I'm buying them all too. I'm enjoying Red She-Hulk the least of all of them. Hopefully X-Men can turn these sales around. I'm really looking forward to that book.

The Old Doctor

Postby The Old Doctor » Sat May 11, 2013 7:16 pm

GiveWarAChance wrote:I'm buying them all too. I'm enjoying Red She-Hulk the least of all of them. Hopefully X-Men can turn these sales around. I'm really looking forward to that book.


It'd be nice if it did. Shrulky was getting good when I fell behind. Fearless was looking good too and FF is just fun. The X-Women titles are looking nice and as interesting as the rest of the lot... which is looking interesting and good so far to me. Which is saying since the X-Titles flatlined for me in the 90s. Nice art is not enough. Make me like or be interested in the characters folks. Give me good stories. They're doing it to one degree or another of late.

But what is it that's killing them? Guys only want to see guys? What happened to being horny sexist pigs that want half nekkid women adventuring around?
User avatar

SilverPhoenix

Staff Writer

Postby SilverPhoenix » Sat May 11, 2013 8:23 pm

Cat-Scratch wrote:
It'd be nice if it did. Shrulky was getting good when I fell behind. Fearless was looking good too and FF is just fun. The X-Women titles are looking nice and as interesting as the rest of the lot... which is looking interesting and good so far to me. Which is saying since the X-Titles flatlined for me in the 90s. Nice art is not enough. Make me like or be interested in the characters folks. Give me good stories. They're doing it to one degree or another of late.

But what is it that's killing them? Guys only want to see guys? What happened to being horny sexist pigs that want half nekkid women adventuring around?


Well, a big part of the problems facing Marvel's females have to do with the fact that the fan base still reading comics are a bunch nostaglia-driven, change adverse not-so-young adult male base (that happens to be white). Remember, when the Industry had a healthy market, it had a constant influx of new readers buying their first comic every day, so while the Icons were always being exposed to new eyes, those eyes were still open-minded enough to give the properties with a lesser-profile a try.

When was the last time we had what could be considered a healthy influx of new readers? Who were the last "new" properties to truly benefit from that influx?

With not enough new readers coming in, and the majority of the fan base remaining that first picked up their first comic in 70s, is there really room for newer or under-utilized characters that don't have a built-in fan base due to a certain name in their title?

Of course, there are other factors, but this definitely one of the bigger ones.
User avatar

The Shadow

Motherfucker from Hell

Postby The Shadow » Sat May 11, 2013 10:23 pm

SilverPhoenix wrote:If Comics are serious about truly going after new readers, then it has to build a new distribution model. The odds of the old one generating a growing customer base are as close to zero as zero an be.

I dislike the trades but I think comics getting in mainstream bookstores has helped get new readers a lot!

While I HATE trade waiting and much prefer the floppes, I saw a lot of kids at the high school I taught at reading trades that they either bought or picked up at the school library. In fact the librarian knew I read comics and would ask me what she should get in as they were quite popular with the students. So while the sales may suck of some stuff, I think the availability has been much better in recent years.
User avatar

GiveWarAChance

PЦИKЧ ВЯЁ&#106

Postby GiveWarAChance » Sun May 12, 2013 12:35 am

Cat-Scratch wrote:But what is it that's killing them? Guys only want to see guys? What happened to being horny sexist pigs that want half nekkid women adventuring around?

The excuse I'm always told is that guys want to read stories about other guys so they can relate to it better. When you have a predominately male fan base, you have to cater to it. It's the same reason why in video games they feel they can't sell a game with a women on the cover(Mass Effect & Bioshock: Infinite). When there's a create a character mode, the guys generally create male characters.

SilverPhoenix is dead on about the nostaglia-driven fan base too. People just want to read the same old shit. People don't want to support any new characters.
User avatar

HNutz

Rain Partier

Postby HNutz » Sun May 12, 2013 7:49 am

GiveWarAChance wrote:

People just want to read the same old shit. People don't want to support any new characters.


I dunno.

100 Issues of Invinvible & Walking Dead say otherwise.

leave a comment with facebook


Who is online

Users browsing this forum: achilles, GiveWarAChance, Google [Bot], Liam Moorhart, MarvelFan88, Punchy, Spacedog, Stephen Day, VaderTheTrader, Yahoo [Bot] and 71 guests