Victorian Squid wrote:
The one by me has a little rack of completely wrecked, out of date comics in the little corner where they put the final markdown stuff. These aren't bringing many sales, or else they would put more care into the merchandising and display like they do in most other areas of the store.
Comics fans are in delusion to think that a) more of these "big box" stores would want comics, and b) that it would cause a huge groundswell of readership.
Comic fans are in delusion if they think there is such a thing, anywhere to be found, as a "huge groundswell of new readership".
Having comics in Target isn't going to fix the woes of the industry. Big Box stores aren't going to care about the industry, they're going to care if they can make a profit. So, let's say you get comics in Target. You won't see an instant explosion in sales on them, because the demand isn't there in Target's customer base. For proof: how often does Target get asked "hey, do you carry comics?". So, they need to invest time, money, and expensive floorspace into these funnybooks, and build a customer base for them from the ground up. The length of time it takes for them to do that, if it EVER happens, is all lost money. Why would they risk that on a gamble? It makes no sense.