Juan Cena wrote:Again, because those books didn't sell well when tried before. The way sales have been trending downward on Earth-2 (and probably will continue to after Robinson leaves).
To be fair to Earth-2, sales are trending downward across the entire New 52 line with a few exceptions that are able to hold audience (like Snyder's stuff). Just check the trends for sales of Action Comics since #1, or Superman. Some of these titles have lost several times more readers than Earth-2 ever had in total. So it's not clear that the reason Earth-2's sales are trending downward has anything at all to do with it being set in another universe. Also, just how many of the "mainstream universe" titles have gotten the axe since the New 52 began? And how many got the axe on a regular basis before that? "Alternate realities" are not the reason for a series being unpopular. (After all, one of the most popular Marvel series of all time was "What If...?" an entire series based exclusively on the concept of alternate realities.)
DC's fundamental problem right now is, in a nutshell, lack of quality. This is why you see massive sales up front in response to gimmicks like new #1 issues, and then a die-off (sometimes a rapid one).
For example, Action Comics started out selling 180k copies when New 52 came out -- this was the response to the gimmicks: Issue 1 of a series that had been in the 900s before that, so it was the first time most of us could ever get our hands on something called "Action Comics #1", plus Grant Morrison writing. The gimmick got people in the door. But then the quality has to be there to hold them, and it clearly wasn't. By the end of Morrison's run, Action had lost fully 66% of its sales (down to 52k from 180k by issue 19, the month after Morrison left). Sure 52,000 people still liked it, but another 130,000+ people tried it and decided, "this is not worth my money," over the course of time (more than half of them within 5 issues).
If this stuff was any good, more people who tried these series would stick with them. But it isn't, so you have this constant switching from title to title as people get sucked in by the gimmicks but then don't stay past the next couple of issues.