Thursday, April 26, 2018 • Evening Edition • "Those who arrive survive. Maybe."
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How DC Stole Detective Comics
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Hey you! Reader! Want to be a part of the GREATEST COMIC BOOK AND GEEK COMMUNITY on the web?! Well, they're not accepting new members, but we'll take anyone here, so why not sign up for a free acount? It's fast and it's easy, like your mom! Sign up today! Membership spots are limited!*
*Membership spots not really limited!
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I'd retweet and favourite this if I could.. DC = Douchebag Comics |
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although I remember a time when the Canadian dollar was around 60 cents, comics often cost me that much but yah, $8 gets you a decent PSN game that will last longer than 30 minutes. or a paperback. or .. well you know |
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Well let's see if they can avoid firing popular creative staff this year. |
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I give it to the end of this year before we hear of another firing. |
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Right. There are two stupid things about this: First, why the short notice? Surely they've known this was coming up (unless they can't count, which is always a possibility with these guys, I guess). I mean, it's been known since, well, the 1930s that Batman's first appearance was Detective Comics (volume 1) #27. So like, the freaking day they decided to start a volume 2 of it they had to know that 2 years and 3 months into it (well, 4 with #0), they were going to be at #27, and that this would be a special issue. Now, they might not have known it would be 96 pages, but surely they must have realized they'd do something and it might cost a little more, and try to figure out how to allow for it ahead of time. So this is just poor planning and lack of awareness of their own product. Second, as you say, why not provide some options? If #27 is 96 pages, they didn't just figure that out now. Comics are planned and produced months in advance. My guess is, the artists and writers were working on this a couple of months ago. This is plenty of lead time. Why not send, not a letter, but a survey form to each customer with options? A tear-off form with 3 checkboxes: Option 1: I would like to receive Detective #27 and have it count for two of months worth of subscription, rather than one. Please shorten my remaining subscription by 1 issue (11 total rather than 12) to compensate. Option 2: I would like to receive Detective Comics #27 but I don't want to lose any months of subscription. Enclosed is my check for $3.99 to make up the difference in cost. Option 3: I do not want to receive Detective Comics #27 as part of my subscription. Please skip that month and extend my subscription 1 more month to compensate. If (see point 1) they had been on the ball about this back in say October, the whole counter reset could have been avoided. Additionally, starting in October, they should have warned everyone who subscribed to Detective Comics between then and #27's release what was coming and provided the same options. I mean seriously, how hard is that? |
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Do fancy buying the Batman though, because it's a special issue. But $8.99 will probably be "converted" to about £8.50, and have import costs added, making it the thick end of £11.99, or the price of a Modesty Blaise or older Doctor Who compliation. Hmm, difficult choice! |
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Love it! The Real Detective Comics #27. That's the whole problem with The New 52, it don't feel real (as real as comics can get) I'm still waiting for the final issue for this stupid maxi-series and get back to the REAL DC!! Wake the hell up Bart!!! 
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Not that it matters... DC's demographic went from long-standing dedicated readers to fanboy apologists with short attention spans. |
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For awhile, I direct-mail subscribed every mag I could due to the discounts (the discounts were much higher in 2008--50% off the cover with renewal incentives better than what you first subscribed for). But, you'd deal with weirdisms--like checking on line to see when your Captain America sub ran out. Scenario: It's issue 48. Your subscription runs out with issue 610. "Fu**'in bonus, man!!!!!" Yeah, not so fast, trooper. When DC converted to nu52, I had maybe 5 mail subs, all of which were cancelled and I received random reassignment notices (at which point I had to call and change them around). When Marvel went from an industry mail subscription agency to Midtown Comics, it's services improved because at least Midtown understood the ridiculous business model. I'm re-reading Brubaker's Bucky-as-Cap run on Marvel Digital Unlimited and wonder why I dropped the series at 603 (the writing is all great stuff). It's because I was so annoyed by the 50-th issue anniversary! Then 600-th issue anniversary! right in a row. And if you don't know what's going on, the digital numbering makes it look like you have a 550 issue gap.  Maybe digital first will end a lot of that crap. It's no longer relevant. |
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The simplest answer is that DC and Marvel's subscription service is run by separate department from the editorial department, and editorial never bothered to contact subscription until a manager in subscription emailed Didio with a panicked, "what are we supposed to do with this $7.99 comic???" The subscription department doesn't carry a lot of clout, so they likely are the last to know. Hell, the subscription manager probably learned about Detective Comics #27's price-hike by reading Bleeding Cool.......... It's just how big companies work. Mail subscription is probably a legacy service the big 2 hope to shed sooner or later. Its manager definitely isn't invited to the planning meetings. |
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