Ridiculous Marvel Cataclysm Press Release Causes Bloggers to Question Reality
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 The press release is so ridiculous, it has to be self-aware meta-humor. Source: Actual Press Release Chaos erupted in the comics blogosphere yesterday when Marvel Comics sent out a press release for their latest blockbuster super-mega-crossover event, CATACLYSM: THE ULTIMATES' LAST STAND. The press release was so overloaded with hyperbole that anyone who read it was forced to question not only the seriousness of the press release itself, but of every press release Marvel has sent out for the past several years. "This can't be real," said a shell-shocked Gus Sterlingham, senior fluff article contributor at ComicBooks.Net. "I mean, look at the headline, right off the bat: 'The Ultimate Universe Will Never Be the Same After CATACLYSM: THE ULTIMATES' LAST STAND #5!' How many times can they claim a universe will never be the same again with a straight face? It goes on to refer to the issue as 'the universe shattering conclusion' to the event by 'rock star creators' Brian Bendis and Mark Bagley." "Holy crap," said Sterlingham, as the look of a man just realizing that he's been living a lie for the past five years and everything he knows is wrong slowly washed over his face. . "They've been fucking with us, haven't they?" As the press release went on, it only became more and more clear to anyone who read it that this was the culmination of years worth of perfectly executed satire on the part of Marvel's public relations department which was so well done that it went completely unrecognized by anyone until now. "New York City lays a smoldering ruin," continued the incredibly tongue-in-cheek press release. "Fractured, broken, and dead – the remaining Ultimates stand on the precipice of destruction, consumed by Galactus, the Devourer of Worlds! Galactus’ World Eating machine is complete. With mere minutes left, the heroes of Earth must are out of time and out of options. Sacrifices must be made – and not everyone is coming back. Who lives? Who dies? It’s Galactus vs. The Ultimates – and the winner will shock the Ultimate Universe to its core!" "After this, nothing will ever be the same again," it added, daring someone, anyone at all, to pick up on the subtle but undeniable sarcasm that seethed within its words. "My god," gasped Professor of Extremely Long and Complex Practical Jokes at the prestigious University of Phoenix, Thaddeus T. Puffinbottoms. "This changes everything! All of the theories in the field of comic book journalism are built on false assumptions. If Marvel was never serious, the ramifications of that..." Professor Puffinbottoms immediately began flinging open filing cabinets and rifling through papers. "Yes, yes. Of course! I should have seen it before now. How could anyone read the press releases Marvel sends out every day and fail to see the obvious parody? How could we be so stupid?!" "We're ruined!" cried Christian Hoffer, editor in chief of satirical comic book website TheOuthousers.com. "We've been mocking Marvel for their absurd rhetoric and marketing gimmicks, but the whole time, they were making fun of themselves." "We look like fools!" Hoffer mused. "Well played, Marvel. Well played." As if to gloat over the devastated comic book press, Marvel included several lackluster splash pages "drawn" by Mark Bagley which featured various Ultimate Comics characters being wantonly slaughtered by Galactus. "They look like a child drew them," Professor Puffinbottoms marveled. The Outhouse attempted to find out whether the ludicrous events described in the press release were actually happening, but we were unable to locate anyone who actually reads the Ultimate Comics Universe. "Does it even exist?" wondered Gus Sterlingham, reeling. Here's the press release and images:
Written or Contributed by Jude Terror READ THIS ARTICLE ON THE FRONT PAGE, HUMANS! |
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I think it was a Spidey title around Ultimatum? Maybe something shortly after that. It's been a while. Kind of sad because I loved the early stuff. |
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Ok, this is going to have to be an article topic next time. 
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To be fair, though, it never is the same again after these events. I'm not really a fan of the Ultimate line, but at least they tend to avoid returning to the status quo. |
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Jeph Loeb basically killed the Ultimate universe to me, but I left Spider-Man when Bagley did and "Ultimate Comics Ultimates" after Millar left the second time. I tried both of those books later on, but they just weren't for me. |
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"Stay tuned, true believers! It's going to be fun!" Imagine this if you dare: [CBR interviewing Axel Alonso.] CBR: Sir, please deign to share with this worthless reporter, myself, your earth-shaking, universe-pounding vision for "Inhumanity II: Ah, the Injustice!" Axel: Ah, lighten up CBR. Inhumanity II is going to be fun. We have good art and we worked hard on the story to give you the characters you like most, played to their personalities, with plenty of fun action as well. The series isn't going to change your life (that sort of hyperbole is for our "Distinguished Competition"), but the story will do what comics are supposed to do. Make life a little lighter and brighter. You'll be glad you paid the cover price. CBR: Oh thank you, great one! Thank you! Axel: Why... why are you getting down on your knees? OH MY GOD. LOOK, MAN! GET BACK IN YOUR CHAIR. Jeez. You ought to know that Marvel needs CBR as much as CBR needs Marvel. You're our marketing arm, dammit! We should be paying you. Wait... |
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Maybe we should start a counter for how many times a comic universe has been shaken to its foundations, or been changed so that it would never be the same again. I mean you can just picture it: "According to Marvel's press office, the Marvel Universe has been shaken to its very core.... 1,246 ... times since 2014." Etc. |
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