Advertisement

Marvel Claims to Have Reinvented Event Comics for Original Sin

Discuss the latest comic book news and front page articles, read or post your own reviews of comics, and talk about anything comic book related. Threads from the two subforums below will also show up here. News Stand topics can also be read and posted in from The Asylum.

Hey you! Reader! Want to be a part of the GREATEST COMIC BOOK AND GEEK COMMUNITY on the web?! Logged in users see WAY LESS ADS, so why not register? It's fast and it's easy, like your mom! Sign up today! Membership spots are limited!*

*Membership spots not really limited!

LOLtron
User avatar
YOU WILL NEED A NURSE
 
Posts: 25208
Likes: 0 post
Liked in: 241 posts
Joined: Mon May 18, 2009 1:54 pm


Marvel Claims to Have Reinvented Event Comics for Original Sin

Postby LOLtron » Wed Apr 02, 2014 2:07 pm

Marvel Claims to Have Reinvented Event Comics for Original Sin

And of course, the comics media wants you to swallow it hook, line, and sinker.



Source: CBR

Marvel held a press conference today for it's Original Sin super-mega-crossover event comic focusing on its confusingly named tie-in book, Original Sins, and the mainstream comics media tripped all over themselves to pass along Marvel's marketing hype as gospel to their readers. We're going to use CBR's coverage of the event for reference, but really, you can find the same garbage on any other site covering the press conference.

CBR kicked things off by calling Marvel's marketing dude a "PR Guru." I just want you to soak that in for a moment. Marketing doublespeak is now something that people can be spiritual leaders of.

Marvel PR guru Chris D'Lando kicked off the call with a quick introduction on the "Original Sin" concept and how "Original Sins" follows from Jason Aaron and Mike Deodato's core series, which contains even more of the secrets revealed from the fallout of the Watcher's death.

 

So Original Sins is a limited series that functions as sort of a jam book where each issue will contain three stories by the regular writers of various Marvel titles about those characters so that the regular series of those books can go on uninterupted by the crossover. This is barely marginally different from the same scheme we've seen in Marvel and DC crossovers for at least the last decade - instead of getting a bunch of mini-series like Original Sin: Young Avengers, you'll get one mini-series called Original Sins that will feature the throwaway Young Avengers story in the vein of Siege: Embedded or Civil War Frontline. Of course, Marvel considers this to be an innovation roughly on the same scale as the industrial revolution, and CBR is more than happy to just regurgitate that verbatim, because if a comic book publisher says something, no matter how obviously hyperbolic, it must be true:

For the most part, creators will work in their own wheelhouse -- Robinson will do a Dr. Doom story, Soule, an Inhumans story; and Slott, a J. Jonah Jameson story.

"Original Sins" was the place to tell these stories, rather than the core solo series, partially because there's more than one story involving those characters. "It's as simple as it doesn't all fit," Alonso said. "Charles Soule has just launched an Inhuman book, he's in the middle of an arc, and it doesn't make sense to upend all that to do an 'Original Sin' story."

[...]

One of the major different aspects of how "Original Sin" was built is structure, which allows creators to tell their own stories that are related, but distinct from the core event. "It's a much simpler and cleaner structure than we've done before," said Brevoort. "Part of the reason this is so appealing is because we haven't done it before. ... It also means that the core story can focus on the core situation, which is the death of the Watcher, the murder, the investigation of the killer."

 

So this is totally new, you see. They've never done this before. But I know what you're thinking - if Marvel is trying something new, does that mean we won't be treated to events that will shake the Marvel Universe to its very foundations? Of course not, silly! Every Marvel event changes the Marvel Universe forever and ever:

Alonso stepped in to remind readers of the massive scope of "Original Sin," which will "transform the lives of most of our Marvel characters." Coming out of the event, there will be 5 brand new titles launched as a result, and at least three of the core Avengers-level character titles will be profoundly affected.

 

So just to recap, Original Sin will be very unobtrusive to the books it's crossing over with - after all, it "it doesn't make sense to upend all that to do an 'Original Sin' story." But they will also change those titles forever and ever and ever. It will both change them and not change them at the same time. Original Sin is Schrodinger's Crossover, and at least three of Marvel's seventeen ongoing Avengers titles better look the fuck out!

Now, while Marvel's hype and CBR's corporate fellatio may be annoying, that doesn't mean that the books will have no redeeming value. In fact, they look like a lot of fun. Some of the stories that will be included in Original Sins:

  • A Lockjaw story in #1.
  • A Howard the Duck story in #2.
  • The return of Deathlok to the Marvel U by Nathan Edmondson and Mike Perkins.
  • A Doctor Doom story by James Robinson.
  • An Inhumans story by Charles Soule.
  • A J. Jonah Jameson story by Dan Slott and Mark Bagley.
  • A Black Knight story with art by Raffaele Ienco.
  • A Young Avengers story by Ryan North with art by Ramon Villalobos will be the "core" of the title, appearing in each issue along with two new stories including the ones listed above.

 

Another positive aspect of the event is that Marvel views it as an opportunity to give chances to new talent:

"An event like 'Original Sin' allows us to give an opportunity to some folks a chance to come into the Marvel Universe, play with the toys we've got and get their feet wet," said Brevoort. "Everybody kind of forgets it now because he's been around for so long, but Brian Bendis was an indie creator for years before he was Marvel's top writer. That's a testament to his skill level and that he got to come into the sandbox and play. There's every hope that someone we bring in now could be the next Brian Bendis."

 

Maybe they'll even be less white and male! LOL!

"Look for another launch with a female lead character, as well," said Alonso. "We're zoning in on an eighth, so keep buying those books."

 

So it's certainly not all bad. Original Sin seems like an interesting concept, and if you like one-and-done stories that really won't mean much after the whole status quo of the universe changes forever in six months with another crossover (and it's okay if you do - not everything needs to be "important" - take note, Marvel), then Original Sins looks like fun too.

All I'm saying is, it's possible to report on this stuff without presenting everything paid PR professionals say as matter-of-fact truth. But you wouldn't know that if you get all your news from the big comics sites. The fact is, while this crossover may be entertaining to read, it's not going to change the Marvel Universe forever, and it's not an innovative format that will revolutionize the industry. It's the same, business as usual, annual super-mega-blockbubster event comic with tie-ins that will result in a new cover dress for six months before they do it all over again. And that's not inherrently a bad thing - but it is what it is.

I'm not going to rant about all that again, so read my article elaborating on the failure of mainstream comics journalism here if you're interested.

Original Sin/s begins in June. The Marvel Universe will NEVER EVER BE THE SAME!!!!!!1111



Written or Contributed by Jude Terror




READ THIS ARTICLE ON THE FRONT PAGE, HUMANS!
Image

Advertisement

Supersoldier Washout
User avatar
Rorshach Test Subject
 
Posts: 952
Likes: 329 posts
Liked in: 212 posts
Joined: Tue Aug 27, 2013 7:58 am
Location: I can't really say. I'm currently what they call "AWOL" from S.H.I.E.L.D.
Title: Will Fight for Beer


Online


Re: Marvel Claims to Have Reinvented Event Comics for Origin

Postby Supersoldier Washout » Wed Apr 02, 2014 2:39 pm

While I couldn't care less about the Lockjaw and the Young Avengers (and most of the adult ones), I am interested in seeing what they do with the Black Knight and Howard the Duck.

UnionJack
User avatar
Mad Hatter
 
Posts: 298
Likes: 9 posts
Liked in: 17 posts
Joined: Wed Jul 11, 2012 9:13 am


Re: Marvel Claims to Have Reinvented Event Comics for Origin

Postby UnionJack » Wed Apr 02, 2014 4:51 pm

I'm not touching this - had enough of 'events'. Marvel are getting on my wick & I'm gradually dropping their books. Down to about 5 and I've been a life-long Marvel reader. Had enough of them.
Interested in the Black Knight but still not buying.

Juan Cena
User avatar
DANG!
 
Posts: 33235
Likes: 116 posts
Liked in: 133 posts
Joined: Tue Nov 13, 2007 10:03 pm
Location: Nacirema
Title: The Lyrical Peyton Manning


Online


Re: Marvel Claims to Have Reinvented Event Comics for Origin

Postby Juan Cena » Wed Apr 02, 2014 6:27 pm

Supersoldier Washout wrote:While I couldn't care less about the Lockjaw and the Young Avengers (and most of the adult ones), I am interested in seeing what they do with the Black Knight and Howard the Duck.



Maybe Marvel's going back to Byrne's story that Lockjaw was an Inhuman turned into a dog-like being by the Terragen Mists.
Image

"I have my heroes, but no one knows their names"
- Sons of the Desert

Strict31 wrote:I'm not sure that combining the nigh-uncontrollable power of LOLtron with the Nacireman is a good idea. Some years from now, when mankind is on the verge of extinction, we'll be able to look back and remember this moment, and say, "DANG."


http://www.shirtswithrandomtriangles.com/

Check out Christmas in Nacirema
http://www.pandora.com/?sc=sh619160960893481469&shareImp=true#!/stations/play/619160960893481469

SuperginraiX
User avatar
Outhouse Editor
 
Posts: 8121
Likes: 85 posts
Liked in: 91 posts
Joined: Thu Mar 15, 2007 9:51 pm
Location: Waite Park MN
Title: unpronounceable
Formerly: Sane


Re: Marvel Claims to Have Reinvented Event Comics for Origin

Postby SuperginraiX » Wed Apr 02, 2014 11:09 pm

Juan Cena wrote:

Maybe Marvel's going back to Byrne's story that Lockjaw was an Inhuman turned into a dog-like being by the Terragen Mists.

Ugh. Byrne is the worst sometimes.
Image

Chessack
User avatar
cheese
 
Posts: 1478
Likes: 19 posts
Liked in: 348 posts
Joined: Thu Sep 05, 2013 5:07 pm
Location: North Carolina
Title: Kara Zor-El's biggest fan


Re: Marvel Claims to Have Reinvented Event Comics for Origin

Postby Chessack » Wed Apr 02, 2014 11:22 pm

Alonso stepped in to remind readers of the massive scope of "Original Sin," which will "transform the lives of most of our Marvel characters."


OMG... really? A transformative event? No, seriously??? I can't remember the last time a company made a claim such as this about an event. I am in shock... and awe!

Popeye McFly
User avatar
Flying Mongoose
 
Posts: 620
Likes: 112 posts
Liked in: 140 posts
Joined: Thu Mar 06, 2014 12:47 pm
Formerly: SubjectDelta


Re: Marvel Claims to Have Reinvented Event Comics for Origin

Postby Popeye McFly » Thu Apr 03, 2014 9:22 am

Why must they have Spider-Man crouching everywhere he goes? Looks like he got caught giving Cap head.

TimH
User avatar
cheese
 
Posts: 1344
Likes: 79 posts
Liked in: 214 posts
Joined: Sat Jun 08, 2013 9:08 am


Re: Marvel Claims to Have Reinvented Event Comics for Origin

Postby TimH » Fri Apr 04, 2014 12:21 am

play with the toys
play in the sandbox
get their feet wet

it fills me with confidence when the editors piece their script together from the cliche dispenser. it's more proof we live on Earth 3. the editor`s job is to take the writer`s work and pad it with cliches, grammar errors, and mispellings.

writer: lets invite them over to the domino table and see what they stand up and knock down.

editor: dominos? what, did you create that analogy? we need something more regurgitated and mindless. lets invite them over to the sandbox to play with our toys.

writer: my cat used to shit in my sandbox.

leave a comment with facebook


Return to The News Stand



Who is online

Users browsing this forum: FaceBook [Linkcheck] and 193 guests

Advertisement