Yes. Yes it is. Especially since that book was why my boss at the LCS had to buy me lunch for a month.
See, when i found out it was coming, I ordered six copies for my store. The company owner, my boss, asked me why the hell I was ordering six copies of ANYTHING from SJGames, since let's face it, GURPS was not a big seller for us. I told him I wanted six, I would SELL six in a week, and if I was wrong, I'd buy him lunch for a month. If I was right, he should.
He conceded defeat after my 10TH books sold in four days, which by the way necessitated him going to our distributor for more books special.
(Do not underestimate my ability to sell Hellboy.)