This issue did not impress me at all, and I agree that structuring on this even is crucial, and very shakey. Not to be a DC comparison, but when Johns did the Sinestro Corp, it was in two books, and a few one shots. And it was a damn solid event.
Perhaps keeping the whole thing in the two Avengers books would have been better... alas, not cheaper. And you know, it's all about the money, not necessarily the story.
"I wish you enough sun to keep your attitude bright.
I wish you enough rain to appreciate the sun more.
I wish you enough happiness to keep your spirit alive.
I wish you enough pain so that the smallest joys in life appear much bigger.
I wish you enough gain to satisfy your wanting.
I wish you enough loss to appreciate all that you possess.
I wish enough "Hello's" to get you through the final "Good-bye.."