I don't care. That's bad writing or decision making, or whatever, and I don't buy the sales argument, because there are plenty of books that don't need gimmicks that manage to survive. Granted, it's on the strength of their trade sales or HC's or such, but they still find ways to do it without compromising the story.
"Hey, instead of writing a story with an appropriate character, let's just take an established character and change him to fit our own needs! YEAH!"
Ugh. So ass backwards.
It sold more so it proves you wrong in the decision making aspect, for Marvel it was the right move at this time. Whether or not it does irreparable harm to the character or not is another point altogether... but then this is the comic company that thinks Deadpool #900 is such a good joke it is a good idea to go ahead and release it.
Creatively I don't necessarily agree with the idea of your argument... although I liked this issue even with a strong this is stupid feeling going into it, I loved it. We will see if I and the others tire of it.
Pull list: Afterlife with Archie, Bodies, Chilling Adventures of Sabrina, Coffin Hill, Dead Boy Detectives, The Fade Out, The Goon, Harley Quinn, Hinterkind, Iron Fist: The Living Weapon,The Maxx Maximized, Miracleman, Ms. Marvel, Multiversity, Rasputin, Rocket Raccoon, Sandman: Overture, Silver Surfer, The Walking Dead, Wonder Woman