Maybe when you compare your comic to Fables, LoEG, and Northlanders you are setting your reader up for disappointment, those are some big shoes to fill. The first issue of Kill Shakespeare needs some smaller shoes, but hey--it's just a first issue, right? I mean, how much can you expect? Yeah, that might've worked in the SHIELD #1 thread, but less so here. The first page is suitably intriguing and mysterious, but the long section that follows showing Hamlet's flight squanders a lot of pages that should be hooking the reader. the ideas are strong, the execution makes them seem less interesting than they should be.
I really liked the art, minus a couple of faces. I think the panel compositions are tight, and the heavily outlined rich colors remind me of those private galleries in Japan where they display the flayed skins of tattooed artwork after death. I can imagine a lot of the artwork here worn proudly by some eltopo somewhere, then maybe making its way to some private collector in Tokyo to store in a climate-controlled human humidor. Nice work, Ian Herring and Andy Bellanger.
This could be a fun book, but there's just no hook here. I'll at least take a look at the next issue, but it will probably have to be a fairly light week if I'm to buy it. IDW's taking a lot of chances, and sooner or later they will hit a homerun.