First JBL punks him, then Cena and Cryme Tyme steal his thunder and he gets a cheap win via distraction. Then his promo gets overshadowed by the Fatal 4-Way, then he get put in a nothing match against Snitsky with no build-up or real benefit to him (they could have probably built him up better by bringing up his victories over Mark Henry and Viscera in a promo IMO) and then he doesnt even show up at the end of the Fatal 4-Way to promote his match against Batista
I saw the point in the Snitsky thing as showing him able to hoist a huge mammajamma up for the GTS, which was a clear telegraph that Batista was winning the 4-Way (as Kane was far, far, far too unlikely). While they could've referenced his feuds with Viscera and matches against Henry, there's a storytelling rule about showing rather than telling. Not that I'm disagreeing totally with you about the way they've so far mishandled his run.
I just can't see the reasoning in having Batista go over Punk at the Bash. He could've accomplished the same shit at NOC. Unless we gave the E far too much credit last week for planning to go young when they were really just pulling shit out of their asses.