So this is crime noir with superpowers, eh? This is my first read of Incognito, so I'm not familiar with the characters. Therefore, I was disappointed to find that there was no recap page - just a note telling readers to pick up the first trade. This annoyed me a little bit, because this is a small indy book, and I think the creators should be happy new readers are picking it up and show a little courtesy.
That being said, I did enjoy the issue for the most part. The characters were laid out and the story set up in a way I could follow. This book is a sharp contrast from another Icon book we recently reviewed, Millar's Nemesis. Where Nemesis was all concept, no real substance, this book had substance but kind of a generic concept. The concept, "crime book with superpowers and an unlikeable, villainish protaganist," sounds good on paper to hipsters, but in reality is kind of a mishmash of a bunch of other concepts that hipsters are into, like a hipster comic long island iced tea. But despite that, it's well written and looks nice, and I'll probably stick with it for a few issues to see if it picks up.
As far as new, non-superhero books I've been trying lately, Casanova and Morning Glories blow this out of the water, but I really don't mean to come off like I dislike it. It's better than average, but bland at the same time. Maybe I'm missing something.