The major bookseller's much-publicized bankruptcy could have catastrophic consequences for the comic book industry.
Rich Johnston over at Bleeding Cool
reported today that Diamond Comics has stopped supplying graphic novels and comic book collections to Borders. Several book publishers and at least one major distributor have also stopped supplying product to Borders as the future of the chain is looking very uncertain, and the company has decided to "delay" paying it's bills until it can achieve some form of drastic refinancing.
This could be very bad news for the comics industry, as Borders is a huge mainstream outlet for comic book related merchandise. Not only that, but its highly likely that most of the merchandise currently in stock will be returned to publishers, which could affect cash flow in a serious way. Diamond itself has been rumored to be financially unhealthy recently, and smaller publishers will undoubtedly be affected by this.
Though Marvel and DC have deals with Borders independent of Diamond, it is certain that they are having similar difficulties. Marvel comics are distributed to bookstores through Hachette, which has been involved in legal proceedings against Borders in the UK since the retailer collapsed there in 2009. DC is distributed by Random House.
Johnston is predicting that some publishers will not survive the troubles. Outhouse marketing expert Doozer believes the situation, while serious, may be being blown out of proportion, commenting:
Well, that sucks. Seems like a bit of "the sky is falling!" but still...
Source: Bleeding Cool
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