Zechs wrote:Spidey should be the second or first best selling book at Marvel. But it ain't.
I'm sorry. But at this point you should retitle the thread Zechs continues to know nothing of the current comic book market.
Marvel's first and second selling titles ARE Spider-Man titles. (They also happen to have Wolverine in them as well).
And they're called AVENGERS and NEW AVENGERS.
Those two titles are Marvel's perennial best sellers. They're written by Marvel's biggest gun, Brian Michael Bendis. And they regularly chart the course for where the Marvel U. is going. Anyone who's been following the industry for the past half decade who expects ANY other monthly out of Marvel to top that isn't being all that realistic.
That said... Since the start of "Big Time", AMAZING SPIDER-MAN actually HAS charted higher than New Avengers AS Marvel's second best selling book (in November). It was Marvel's 4th best selling book in December. But you should also keep in mind that this ranking is for the book's initial retailer orders in the direct market. The book is actually doing MUCH better than those numbers imply for TWO reasons:
1) Out of all of Marvel's mainstream titles, ASM has the highest SUBSCRIPTIONS (which aren't factored into direct market sales).
2) ALL FIVE of the issues of "Big Time" that have been released so far have SOLD OUT at Diamond and have had to go back to press for 2nd printings. Let me repeat that-- it is FIVE for FIVE for selling out at Diamond. That is a pretty mean feet for ANY book in this industry. And that means that those numbers that you're looking at aren't over yet. The second printing runs STILL haven't been added to the final tallies.
Sorry you don't care for it. But the book is shaping up to be one of Marvel's best selling series and is actually doing VERY well.