I have a number of problems with AVENGERS #10. No, it has nothing to do with the gaps in logic and continuity problems. Because I don't follow the Marvel Universe, I would never pick up on these kinds of flaws. My problems with the book, rather, have to do with the whole storytelling approach.
First, the opening scene with Rulk, Namor, and Thor deep-sea swimming is unnecessarily long. How many pages does it take to convey the really simple point that they are going to the very depths? Certainly it doesn't take three wordless pages devoid of background detail. This is a terrific waste of space that simply decompresses the story and reduces the art duties.
Second, the dialogue is stilted. Bendis, in this issue, is a caricature of himself, filling panel after panel with silly, staccato conversations. The brief exchange between Ant-Man and Iron Fist exemplifies this point:
Iron Fist : Hey
Ant-Man: I'm Ant-Man
Iron-Fist: I know that.
Ant-Man: You're Iron Fist.
Iron-Man: I know that, too.
Huh? Bendis has said that he is a big fan of David Mamet -- the playwright and screenwriter famous for his rapid, often-choppy dialogue. But this exchange goes beyond Mamet-speak and resembles, instead, the inane, socially awkward conversations of twelve-year-old boys. These are superheroes for God's sake -- men with tremendous power and intelligence, men who have faced death countless times, men who have saved the world on a regular basis. They should demonstrate more personality and confidence than what Bendis is giving them here.
Finally, the art by Romita, Jr. is weak. The backgrounds are lacking, the fight scenes are cluttered, and the women in this book look like they have all been beaten repeatedly with an ugly stick.
Everything about this book is a disappointment. An issue like this reminds me why I don't read superhero comics anymore.