Knuckles McSmasher wrote:
Yes selling trades at Wal-Mart would work infinitely better than trying to sell monthly single issues. Honestly though books do not generally sell well at Wal-Mart period. Many of there stores have shrunk the areas that carry books to such a small area that they are virtually over looked now.
Walmart is no doubt looking at how the Kickstart books are selling there to see if they may choose to do this later. Course, the fact that they're selling the books so much lower then what the price point is via Diamond makes people wonder how low they might sell comics/trades from Marvel or DC if they did decide to carry them.
The Kickstart books are listed at $8.99 in Previews. Walmart's selling them $3 each.