skywatcher wrote:But that was the whole idea of launching additional Spider titles. Marvel was well aware that it might lead to a drop off in sales for the original comic, but this was to be more than compensated for by the sales of the new comics. It really matters little that many of the readers of Spectacular Spider-Man, Marvel Team-Up etc would be also buying Amazing. Overall, comic sales would (and did) increase.
No, i dont think they dropped Amazing for web. I think web buyers were already Amazing buyers.
It is better to have more readers buying a book than the same reader buying multiple books
for advertising rates
and because if that reader gets upset, and he;s buying 3 Spider-Mans, he drops all the spidermans and you lose 3 sales. Under the other way, you'd have to lose 3 readers to lose 3 sales
In any event, i dont think there is any evidence that the highs and lows of Amazing had anything to do with multiple spider-man books being available. Amazing is almost always, from the 60s to today, there top one, two, or three seller.