With so many new DC #1's coming out in the month of September, at least one comic book retailer is offering an incentive to their customers who purchase all 52.
The 2011 "Spirit of Comics" Eisner Finalist, The Comic Bug, is running with the excitement DC's 52 comic book reboot has created by coming-up with a fan-friendly promotion that may encourage customers to buy all 52 new #1's.
The Manhattane Beach, California community friendly comic shop is starting a promotion that gives every customer who buys all 52 reboot #1's, at The Comic Bug, a $100 voucher to spend on future DC reboot comic books. Customers will be able to pick-up bags of the follow-up #2's, #3's and so forth (until their $100 voucher is depleted) of the new DC titles they actually wanted to continue reading.
The yearly line of people at The Comic Bug on Free Comic Book Day
Mike Wellman, co-owner of The Comic Bug, states, "We are not so much concerned with people purchasing the #1's, as we are concerned with reader retention. Selling #1's isn't hard. Joe blow off the street may come in and buy a #1 because he heard about the DC thing on the news, or because he is just a #1 collector hoping that an investment pays off in the future. As a comic book retailer, I'm trying to cater towards the repeat customers and long lasting comic book fans by giving them a great deal; and, if we (retailers) can maybe get some of those #1 purchasers to read issues #2 and #3, maybe they'll discover a whole bunch of titles they may actually want to continue reading, and thus...purchasing. Does that make sense?"
It does to me, Mike!
By implementing this promotion the Comic Bug also fights the "comic shop verses digital comics" battle by heavily incentivizing the purchase of the physical copy. Starting with DC's new 52, DC will be releasing all of their comic books digitally the same day they hit shops. For DC fans, or comic fans in general, who want to get a bunch of free comics which consists of comics they were going to buy anyway...hell, fans might as well go into the shop. Granted, maybe a fan will have to purchase a couple extra DC #1's they didn't plan on collecting, but still...spending an extra $15 bucks to get a $100 voucher is a no-brainer!
In the end, The Comic Bug just wants more people reading comic books.
Wellman closes our weekly Wednesday chat by mentioning the Grant Morrison Rolling Stone
interview. Morrison discusses the future of the comic industry by saying, "Every thing is available for free, I think that's the real problem, nobody wants to buy it (comics) anymore. One comes out, you see it immediately online and you can read it."
Wellman leaves me with these wise words, "...comics are the purest form of commercial artistic expression, and like Grant, I want to get people offline and inshop!"
For more information on The Comic Bug and their upcoming promotion, check-out the Comic Bug's website
(promotion not yet revealed online) or stop into the shop today! Tell 'em Dom sent you.
Also, if you are not in the Manhattan Beach, CA area...ask your local comic shop if they are doing any DC 52 promotions. And if they say no, ask, "Why not?!" and share with them this post.
For more comic related posts and reviews by Dom, head on over to 365DaysofComics.com
Source: Mike Wellman - Co-Owner of The Comic Bug
Written or Contributed by: Dom Ghttp://220.127.116.11/index.php/news/comics-news/15413-dcs-52-inspires-retailers-to-get-creative.html/