I didn't read the article (though I will, I love controversial figures
), but I do agree with some of what Flex is saying. Piracy is a part of the internet. It's been a part of it since before most people knew what the internet was, when you had to go on IRC and download from text bots, or dial into a bbs and download warez at 1200 BPS. It will be a part of it forever, or at least until the one world government forcibly implants microchips into our brains that shock our pain center when we think impure thoughts.
However, companies can combat piracy by making their content available the way people want it. It took the music industry a long time, but they eventually understood this and started offering songs DRM free on iTunes. People want to listen to music, or watch videos, or read books or comics on their devices without restriction. They don't want a license to read something or watch something on one device only. That shit will make people steal out of spite.
Amazon has a good model with the kindle. They have some form of DRM protection, but they have a kindle app on as many platforms as possible, and they let you download a physical copy of their books to all these devices.
The comics industry could learn from this. The video industry could definitely learn from this. The current distribution system of cable TV sucks fucking balls.
DC at least has taken steps in the right direction with their initiative to launch all their comics day and date digital. So at least they understand that they need to do SOMETHING to accommodate the digital market.
Here's the thing that I think these companies mishandle. They're so afraid of piracy, or misunderstand it so badly, that they think that putting a shitload of restrictions on their product will prevent people from pirating it. Pirates will break drm, they will scan comics, they will pirate them by any means necessary. So all DRM does is make the product inferior to the pirated one.
If companies of any kind want to compete with piracy, it needs to be DRM free, or at least mostly DRM free. I'll pay 10 bucks for a kindle book because I know it's high quality and I can get it on every device I need it on. Companies need to find that happy medium.