by Rockman » Thu Nov 17, 2011 6:20 pm
No new property is going to sell well at first and the same goes for a new writer.
These things need time to get established, they need to consistently maintain a following and increase in quality as time goes on.
Do you think Walking Dead debuted as a top ten book? Or Fables or any uber popular book right now? I could be wrong, but I don't believe they did.
They started out good, they got a following, that following got more people in with word of mouth, positive reviews allowed these books to gain a following etc..
Marvel and DC are not in the business of giving these books a chance, at least not in their main universes. And honestly this isn't the market for it. Real books constantly have a flucuating top ten lists and all that, but their market is so much larger and appeals to so many people, and quite frankly isn't so set in their ways. If you chose only to read spider-man as a comic reader, then Marvel will happily provide you with enough spider-man to keep you busy. If you choose only to read Dresden files as a book reader you're simply not going to be reading for a full year or more until the next book comes out.