Doc Jon wrote:DC's mismanagement of this property borders on the completely inept.
Captain Marvel should be one of their biggest cross-promoted characters in media. The character is simply made to hit every target demographic there is.
In a day and age where people try to create movies and media that span different demographics, and fail miserably, why not just use a character you already have?
There's Billy to appeal to kids, the superhero aspect to appeal to everyone, the family to appeal well... to the family, Mary to bring in the girls and the pedos.
Sadly, Captain Marvel is yet another character that DC doesn't "get".
It amazes me on that fact too. It's sad his freaking Rogues Gallery (Black Adam, Mr. Mind, Sivana, and Captain Nazi) gets better characterization than Billy.