*Membership spots not really limited!
I don't know what the right thing to do is, they're going to piss off a lot of people with whatever they do. They've put themselves in a corner.
Yeah, it's going to be really difficult based on how they've done things so far.
When HHH/HBK happened in Phoenix and HBK was forced to retire, it was a situation where the crowd was evenly split and sad to see him leave, but they found a way to still make it feel like a satisfactory conclusion. But that's because it actually was an evenly split crowd and the match was absolutely phenomenal.
This match is not going to be as good (probably), and isn't going to be as evenly split in the crowd, so the reaction is going to lean heavily towards the Rock no matter what. Trying to keep Cena a face and have him look strong, is almost certainly going to make the crowd react in a very negative way, which would not be good. And having the Rock win would probably make Cena look bad (unless Rock cheats some how and/or is willing to come back to continue the series this summer or whatever). The only logical move is to make Cena win and turn heel, thereby playing off that crowd reaction, but that also seems like something they just aren't interested in doing at all. And I can't see it playing out like Rock/Hogan where Rock can raise Cena's hand and have the anti-Cena folks actually turn in his favor and become pro-Cena.
The problems all stem back tot he way the Cena character has been handled over the last few years and the ways in which the crowd has turned on him, combined with the build to this match not doing anything to alleviate those issues.
I am not sure they can pull it off, but hopefully they can find a way to make a satisfying ending to the show.