It is NOT a mess
From your point of view, no, but from the point of view of somebody like me who doesn't follow the event in the X-Books all that closely, well it's a different story. Whenever I have gotten something X-related in the past few years it's more than a little confusing to figure out what the hell is going on to say the least. It's not the the stories in the issues themselves are confusing, but there are certain aspects dealing with the continuity that's been built up in the past decade or so that leads me to just throw up my hands.
You like X-Factor and that's cool man, I have no problem with that. However, I look at that cover, and other than Quicksilver, I see a whole bunch of characters that I really don't care about, and haven't cared about for a good long time.