Maybe they'll wait til all the heroes beat themselves up then do a Dark Reign 2. The Thunderbolts name will be free to use.
My take would have Norman and his Dark Avengers assisting the Avengers in taking on the Phoenix with HAMMER. Hydra, the Hand and AIM helping-Norman would use the Phoenix matter to help redeem himself after the Asgard catastrophe and make both the X-Men and Avengers pariahs. I know its a rehash of what's already been done but that would be better than Norman getting floored and knocked into a coma recently. His so-called return was a flop all over.