Eric Powell is a frustrating person. On the one hand, I generally support the idea that the industry needs to move beyond superhero comics. One of the strengths of the comic industry is that it can go places that it can explore ideas that movies and television typically can't in a more nuanced and thorough manner the other forms of entertainment. Creators like BKV and Kirkman have created amazing longform series that have proved to be sales juggernauts in the longterm. However, Marvel and DC prefer to sit on their toes and constantly exploit a dwindling base with frighteningly vapid comics like "Hero One vs. Hero Two" or Reboot of Infinite Taglines. That's not to say that there aren't good superhero comics (there's plenty of them) but the industry has been relying on marketing hype designed to squeeze the last pennies of a fanbase that many believe will be gone within the next twenty years.
Goon #39 is a satire that's firmly pokes fun at these industry standards, especially the Big Two's reliance on mainstream media hype and hypersexuality to push sales. However, Powell's comic suffers from a flaw that prevents many casual comic readers from venturing into the world of "indie comics". There's a cruel arrogance that pops up far too much in Goon #39, lambasting creators who work on superhero comics as lazy degenerate zoophiliacs only one step above bronies. While I don't mind the mocking of lazy marketing schemes or overplayed tropes, Powell pushes things a little too far and comes off as embittered to the success of his peers. I doubt that's what Powell intended, but it's how he came off. Any new reader drawn to the comic would probably be put off by the mean-spiritedness of it all.
The best part of the issue is the letter, which lays out why the industry needs more than superhero comics to survive in the long term. It's a heartfelt and genuine piece that even compliments DC and Marvel's staffs. However, that letter wasn't enough to convince me to pick up next month's Goon issue. Honestly, Powell should spend a little less time on the satire, however well intentioned, and work on making good comics instead.