Holland Oats wrote:
I haven't seen much hype for it. I don't remember DMZ debuting to much fan-fare either, though.
DMZ kind of ran under the radar for most of its run, though. I think it was pretty underrated. Always outshined by Fables, Scalped, etc. at Vertigo throughout its run.
I think after a couple issues, you'll see more people talking about this. It's really good.
Yeah, I was going to speculate similarly, although I don't remember DMZ debuting or if I was reading comics then or not. I suspect not. But I would imagine both to be long-form narratives that start with a sort of slow burn. Unlike Saga most recently or even Y which really grabbed people with the first issues and generated a lot of discussion.
It has been pretty heavily promoted online, in print ads and previewed in Dark Horse Presents a couple months ago as well as on the internet the last couple weeks. The early promos gave you next to nothing to go on, other than a new Brian Wood series.
I'm not saying one way is better than the other, and I still haven't read Massive #1 to see if I think it's worth the wait or not (not as big a Brian Wood fan as you or amlah, not nearly). I'm sure Dark Horse is willing to invest that trust in Wood's writing, but several people I talked to already said it was okay but the slower start and price per page was sending them to trade-waiting. So I can't help but think there's some wisdom in crafting a first issue that really makes a splash, those monthly sales count quite a bit these days.
But again, this is from a combination of a few people whose first impressions have some merit with me, as well as scouring the web for reviews, and additionally gauging the sales metrics in a few places that indicate moderate or even sluggish sales. Lots of books are sort of sleeper hits that thrive in trade, DMZ could have been one of those, I'm not sure.
Then again, look at Thief of Thieves.
#1 got so-so reviews, had lackluster sales metrics, then AMC says hello and suddenly it's an absurdly hot book.