Just because something is shocking doesn't mean it's bad. Who is a better writer than Morrison currently working for a big comics company?
That's not shocking to me. It elicits nothing more from me than a groan.
And if you're talking about 'big' comics referring to Marvel & DC, I rarely even bother reading that dreck anymore even when I buy it to resell, but Morrison's Inc #1 was as unimpressive to me as the rest of 'em.
I read many writers currently who I think are writing better comics than Morrison has in a while, but if you think you can draw me in to some sort of ranking system and arguing over each one of them, forget it. I have to get working this AM.