The Asylum is the center of all activity on The Outhouse. All the topics from the forums below are collected here, along with Asylum-only discussions about all sorts of other stuff: music, movies, video games, politics, what Outhousers had for breakfast... It's all here in one place. Join the insanity!
- Outhouse Editor
- Posts: 37934
- Joined: Sat Feb 16, 2008 8:40 pm
- Title: Leader of The Society
john lewis wrote:Everyone but GLX has no taste.
- Teenage Wasteland
- Posts: 1056
- Joined: Fri Feb 20, 2009 11:19 pm
- Title: Just a Moderatly Cool Man
- Formerly: #O.N.E
Stare at it with a Guy Fawkes mask for hours on end and watch if the ads change to ads for dynamite over time.
- YOU WILL NEED A NURSE
- Posts: 18629
- Joined: Sun Dec 09, 2007 1:24 am
- Title: Whitest Poster 2010!!
RFID technology will allow them to show ads based on what you already own.
- Posts: 1257
- Joined: Fri Feb 20, 2009 5:43 pm
too 1984? does it play whitesnake or something?
- biny little tird
- Posts: 12885
- Joined: Wed Jul 30, 2008 10:22 pm
IF this works, this would worry me a bit. Being able to track mall traffic by the presence of cell phones?
Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones
Analytics have turned shopping sites into finely tuned machines, enabling publishers to efficiently direct the flow of traffic around a site. However, the same can’t be said for their real-world counterparts. Aside from running tests using video tapes and infrared counters, there’s no comprehensive way for businesses to monitor how customers are flowing through their space. That was until Path Intelligence came along.
Path Intelligence is a U.K. based company that monitors foot traffic in a rather ingenious way, through customers’ cell phones. Periodically our cell phones ping the nearby cell towers basically saying “Here I am”. Path Intelligence has built receivers that detect these signals and triangulate the owner’s location with accuracy of up to a meter.
Each ping also includes the cell’s unique identifier (think IP address). While these IDs help track the movement of the signal and it’s owner, they don’t reveal the identity of the user. Only your service provider knows that. This is a similar, but more precise method than Google Maps is using to detect your general location on your mobile phone by cell tower.
Path Intelligence can then map these signals and track anonymous customers as they move around and answer questions about the store’s layout through online reports. Where are the bottle necks? Where do customer’s spend the most time. How many customers browse and go? You can see the demo here.
The company is currently only launched in the U.K. Possible future plans include allowing users to tie their phone number to their signal ID so they can get special offers (hopefully not spam) linked to their location or other similar location based services. The company has raised about $1 million so far led by Tim O’Reilly’s AlphaTech Venture Partners.
- penile prisoner
- Posts: 7652
- Joined: Sun Mar 26, 2006 10:48 pm
- Location: Duval
- Title: ThreadKilla
leave a comment with facebook
Return to The Asylum
Who is online
Users browsing this forum: dairydead, FaceBook [Linkcheck], GiveWarAChance, Juan Cena, VaderTheTrader and 46 guests