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Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

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SaturnKnight
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Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby SaturnKnight » Fri Jan 07, 2011 4:56 pm

Diamond Distribution has released their Top 100 Comics for December. DC beat Marvel in Dollar Share while Marvel was number one in Unit Share. The number one bestseller was David Finch's Batman: The Dark Knight #1. DC had eight of the top ten best-selling comic books for the month.

Unit Share: Marvel 38.90% DC 36.99%.
Dollar Share: DC 33.07% Marvel 32.28%

Here is the link...
http://diamondcomics.com/public/default.asp?t=1&m=1&c=3&s=5&ai=104317

Here the Top 25 titles...
TOP 100 COMIC BOOKS
Based on Total Unit Sales of Products Invoiced in December 2010

QTY
RANK DOLLAR
RANK INDEX ITEM CODE DESCRIPTION PRICE VENDOR
1 1 142.24 SEP100159-M BATMAN THE DARK KNIGHT #1 $3.99 DC
2 5 120.70 SEP100200-M GREEN LANTERN #60 $2.99 DC
3 7 119.27 OCT100206-M BRIGHTEST DAY #15 $2.99 DC
4 8 118.35 OCT100208-M BRIGHTEST DAY #16 $2.99 DC
5 13 114.13 OCT100214-M GREEN LANTERN #61 $2.99 DC
6 2 113.09 OCT100172-M BATMAN INCORPORATED #2 $3.99 DC
7 18 108.78 OCT100180-M BATMAN AND ROBIN #18 $2.99 DC
8 3 107.24 OCT100572-M NEW AVENGERS #7 $3.99 MAR
9 4 106.00 OCT100570 AVENGERS #8 $3.99 MAR
10 20 100.00 OCT100176 BATMAN #705 $2.99 DC
11 11 90.65 OCT100643-M WOLVERINE BEST THERE IS #1 $3.99 MAR
12 25 89.00 AUG100132-M FLASH #7 $2.99 DC
13 9 88.51 OCT100566 AMAZING SPIDER-MAN #650 BIG $3.99 MAR
14 10 88.16 OCT100659 UNCANNY X-MEN #531 $3.99 MAR
15 12 87.76 OCT100658-M UNCANNY X-FORCE #3 $3.99 MAR
16 28 85.97 OCT100217-M GREEN LANTERN CORPS #55 $2.99 DC
17 14 85.44 OCT100571 SECRET AVENGERS #8 $3.99 MAR
18 29 85.32 SEP100206-M FLASH #8 $2.99 DC
19 15 83.79 OCT100657-M X-MEN #6 $3.99 MAR
20 16 83.48 OCT100648-M WOLVERINE #4 $3.99 MAR
21 19 76.67 OCT100226-M JUSTICE LEAGUE OF AMERICA #52 $3.99 DC
22 36 72.83 JUN100644-M NEMESIS #4 (MR) $2.99 MAR
23 21 71.36 OCT100625 THOR #618 $3.99 MAR
24 23 69.96 SEP100602-M SHADOWLAND #5 SL $3.99 MAR
25 22 69.67 OCT100219-M GREEN LANTERN EMERALD WARRIORS #5 $3.99 DC
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby SuperginraiX » Fri Jan 07, 2011 4:59 pm

If only DC published more Batman titles. If they were all number ones,they'd be in the lead every month! :lol:


In Marvel Months, you can replace Batman with Wolverine and get the same result. ;)
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby SaturnKnight » Fri Jan 07, 2011 5:02 pm

SuperginraiX wrote:If only DC published more Batman titles. If they were all number ones,they'd be in the lead every month! :lol:


In Marvel Months, you can replace Batman with Wolverine and get the same result. ;)


Perhaps. But sadly, Marvel hasn't been pushing any of their cosmic characters as successfully as DC has with Green Lantern. DnA are doing great work on Marvel's cosmic titles, but they don't get nearly as much attention as the X-books or Spidey (which is a damn shame).
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby S.F. Jude Terror » Fri Jan 07, 2011 5:03 pm

Wow! I will have to LOLtron this later. When's the last time this happened?

Another good question, has the industry gained sales, or has Marvel lost some?

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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby chap22 » Fri Jan 07, 2011 5:05 pm

SaturnKnight wrote:Diamond Distribution has released their Top 100 Comics for December. The number one bestseller was David Finch's Batman: The Dark Knight #1.


for the first time in nearly 32 years of reading/collecting, i am ashamed to be a comics fan.


people are fucking sheep.
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby SaturnKnight » Fri Jan 07, 2011 5:06 pm

Jude Terror wrote:Wow! I will have to LOLtron this later. When's the last time this happened?

Another good question, has the industry gained sales, or has Marvel lost some?


Rich Johnston's analysis points out that DC hasn't beat Marvel in ages and notes several reasons why.
From BleedingCool.com...
The headline seems to be that DC built sales slowly while Marvel flooded the market with 3.99 miniseries that sat on the shelf. As the end of the year approached, the impossible happened and for December DC, buoyed by orders for David Finch’s The Dark Knight topped marketshare over Marvel in terms of dollars for the first time since Superman karked it, though Marvel still kept the title for individual comics sold.

Anything specific? Well, Dark Knight aside, DC have successfully built the Batman brand up, with Grant Morrison taking a creative lead, developing characters such as Damien who has also proved a hit in recent Teen Titans. Coupled with the resolution of his death scenario and the launch of the headline grabbing Batman Inc, delays, inconsistencies and stories out of order, the batbooks are booming, now complete with the likes of Knight & Squire and Terrorist Batman Nightrunner.

Also Green Lantern has been building as a line, adding titles as DC approaches the blockbuster film next summer. Blackest Night was used successfully to leverage Green Lantern into a major DC brand.

Less successfully were the Superman and Wonder Woman relaunches from Joe Michael Straczynski. While they gained considerable publicity initially, lateness, and changing creative team has taken some of the sparkle. However Earth One has shown a possible future for DC, a parallel graphic novel line – just as Vertigo’s equivalent is binned.

And for Vertigo, a new insistence on sales from the top has seen more titles than expected jettisoned, but the development of new books such as Unwritten, and American Vampire as new Vertigo mainstays, DMZ, Scalped and more shifting enough trade paperbacks to keep those plates spinning, with Fables spinning off more titles creating very own brand in the manner of Sandman and Preacher before it. And CMX, Zuda and Wildstorm were put out down.

Marvel lost momentum from Dark Reign and Seige as fans seemed to get mightily sick of Osbourne in every book. A raft of $3.99 mini-series has resulted in reports of certain stores that would normally order every Marvel book being more picky. And the non-event Heroic Age proved to be pretty much that. Nothing at Marvel seemed to catch on fire, not even a new X-Men and Wolverine series, not past the first issue at least. Amazing Spider-Man showed growth on the back of a Dan Slott creative renaissance but two issues a month instead of three may hurt the numbers. Ultimatum emerged as a bit of a damp squib and the whole Ultimate line suffered. Mark Millar’s Icon books proved a bright spark with multiple prints on every issue, and Kick Ass doing gangbusters in trade but Marvel see little revenue from these books. Daredevil asked what if Matt Murdoch was possessed by evil and turned Hell’s Kitchen into a totalitarian state policed by ninjas? On paper is sounds great. But in practice, Shadowland was a damp squib according to readers. Daredevil put on numbers during the crossover but reports of copies sitting on shelves are expected to harm the relaunch. Captain America, X-Men and the Fantastic Four seemed to plod along, following the general downturn of the market, but nothing too extreme. Avengers did better but only with its main title.


Across the rest of the market, Dynamite scored large with Green Hornet and The Boys as well as a well received Vampirella relaunch. Boom! benefitted from a Stan Lee injection, Avatar did well extending the Crossed brand beyond the initial series, relaunched Lady Death and brought a brand new Alan Moore comic to the market. IDW’s move to the premiere section of Previews saw their prominence rise. They may have lost Angel, but they gained True Blood. Image scored with a number of eclectic titles from Chew to Morning Glories to Skullkickers to 27, with Walking Dead benefitting greatly from the TV series. Scott Pilgrim took over the book charts with all six volumes as the movie hit. And then there is Twilight Manga – and the continual success of the likes of Naruto, One Piece, Bleach and more, even as the manga market overall contracted.

As for next year? Well Marvel have slashed their line – which bizarrely could see Marvel lose the unit sales crown but regain the dollar lead as DC moves to a $2.99 lower page count price point and Dark Knight hits an erratic schedule. Will the Millar/Bendis relaunch of the Ultimate books succeed? And then there are the films – Green Hornet, Captain America, Thor, Green Lantern and more which could continue to cause all sorts of ructions in the marketplace. If the companies make the right moves, that is. And will Buffy Season 9, Xerxes and Dark Horse Presents give Dark Horse a new lease of life?

Let’s find out… in a year’s time. Who knows, maybe I’ll have written a best selling comic myself by then…

Last edited by SaturnKnight on Fri Jan 07, 2011 5:16 pm, edited 3 times in total.
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby misac » Fri Jan 07, 2011 5:14 pm

chap22 wrote:
for the first time in nearly 32 years of reading/collecting, i am ashamed to be a comics fan.


people are fucking sheep.


You can at least rest easy that the second issue won’t be #1 until months from now. :P
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby KING King Impulse » Fri Jan 07, 2011 5:18 pm

I blame Axel Alonso!

Someone has to start it off.
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby Victorian Squid » Fri Jan 07, 2011 5:19 pm

One bad month and Joe Q is out as EIC. :lol:
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby misac » Fri Jan 07, 2011 5:21 pm

Victorious Squid wrote:One bad month and Joe Q is out as EIC. :lol:


:lol:
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby SaturnKnight » Fri Jan 07, 2011 5:25 pm

KING King Impulse wrote:I blame Axel Alonso!

Someone has to start it off.


Honestly, if the best Marvel can come up with is "Fear Itself," DC's got a good shot to win more times than they lose next year.

And I agree with much of the Bleeding Cool analysis. Marvel's flooded the market with crap and those books just sit on the shelves. I hope Alonso can turn it around. Better Marvel books means more competition which usually helps the market in general when both of the Big Two bring their "A" game.
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby Chris » Fri Jan 07, 2011 5:29 pm

Fear Itself just sounds really, really uninteresting.

But who knows.. could turn out to be good. On paper, though.. yeesh!
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby Victorian Squid » Fri Jan 07, 2011 5:29 pm

misac wrote:
:lol:


Heh. If I were to be serious for a moment, I would say he leaves the Marvel line better than when he took over, but not as strong as he could have left it. In large part due to the glut of overpriced inessential minis and the way Marvel tried to force the $3.99 & up pricing on books that couldn't support the increases, and in combination with the economy caused readers to look to those books first when trimming their pulls.
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby KING King Impulse » Fri Jan 07, 2011 5:30 pm

SaturnKnight wrote:
Honestly, if the best Marvel can come up with is "Fear Itself," DC's got a good shot to win more times than they lose next year.

And I agree with much of the Bleeding Cool analysis. Marvel's flooded the market with crap and those books just sit on the shelves. I hope Alonso can turn it around. Better Marvel books means more competition which usually helps the market in general when both of the Big Two bring their "A" game.

Personally, as someone who is currently reading more DC than Marvel, Fear Itself is more interesting to me than 'War of the Green Lanterns' and while I'm not sure about Flashpoint, I will buy it regardless and it's nice to see a Flash related event.

Stuart Immonen is reason alone to buy Fear Itself for me, there are very few artists as good as he is at the moment, and that's at any company.
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Re: Diamond's Top 100 for Dec: DC Beats Marvel in $ Share

Postby SaturnKnight » Fri Jan 07, 2011 5:31 pm

Victorious Squid wrote:
Heh. If I were to be serious for a moment, I would say he leaves the Marvel line better than when he took over, but not as strong as he could have left it. In large part due to the glut of overpriced inessential minis and the way Marvel tried to force the $3.99 & up pricing on books that couldn't support the increases, and in combination with the economy caused readers to look to those books first when trimming their pulls.

THIS. Quoted for truth.
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