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[ReturnoftheMack]

http://movies.yahoo.com/news/john-carte ... 24704.html

[Doc Jon]

Damn. Despite thinking that the previews for this looked terrible, it was getting some decent reviews and I was excited for it. Will probably still see it and hope it does well.

[ReturnoftheMack]

It's not all bad news:

As for "John Carter," $30.6 million is a terrible opening for a movie that cost $250 million to make. Factor in the substantial amount Disney spent to market the movie -- and then to retool its marketing efforts -- and the result is disastrous.
The little bit of good is in "John Carter's" international numbers. The movie grossed $70.6 million outside of North America, for a worldwide opening weekend above $100 million.
"We certainly appreciate the larger economics of the film, but are encouraged by how it has been received by audiences, and we hope to see that generate positive word-of-mouth," Disney's head of distribution, Dave Hollis, told TheWrap Sunday morning.
That positive word-of-mouth is likely responsible in large part for the 25 percent uptick from Friday to Saturday.
"John Carter's" audience was overwhelmingly male and slightly older: 64 percent of the audience was male and 59 percent was 25 and older.
The movie played especially well at IMAX locations. It drew a bit more than $5 million -- 16 percent of its total domestic take -- at those large-screen theaters, and eight of the top 10 "John Carter" theaters were IMAX.
3D locations accounted for 64 percent of its domestic gross.

[guitarsmashley]

I really want to see this. I just don't know when I will get to.

[TROY]

Just got home a little while ago from seeing this and it was amazing. One of the best Sc-Fi Fantasy genre movies that I have seen in a long while. I think the movie will pick up steam and have a strong box office overall as it is getting excellent word of mouth. Everyone in the theater I saw it it, which was packed by the way, was talking about it on the way out, about how much they enjoyed it. I hope we get more John Carter movies in the future!

[David Bird]

I think the bad pre-opening word of mouth may help it in the long run. People's expectations are low and so they're ready to be surprised.

[Strict31]

I think the bad pre-opening word of mouth may help it in the long run. People's expectations are low and so they're ready to be surprised.

That's how I felt about Daredevil. And my expectations for this movie are pretty damn low.

[Cernunnos]

John Carter should have done a lot better. Disney really screwed the pooch with their marketing campaign.

[TROY]

John Carter should have done a lot better. Disney really screwed the pooch with their marketing campaign.

I honestly didn't see much of a marketing campaign at all. I saw a few trailers on TV a couple times and maybe once in theaters and that was about it. Still I enjoyed the hell outta the movie and will be going to see it in theaters at least once more.

[David Bird]

I honestly didn't see much of a marketing campaign at all. I saw a few trailers on TV a couple times and maybe once in theaters and that was about it. Still I enjoyed the hell outta the movie and will be going to see it in theaters at least once more.

Yeah, the source The President quotes implies a lot was spent on marketing, but if so, where was it spent?

[ReturnoftheMack]

I think the bad pre-opening word of mouth may help it in the long run. People's expectations are low and so they're ready to be surprised.

It won't help enough. It takes a very rare movie to keep going after the first weekend.

JC will be lucky to make $10 million next weekend.

[Zechs]

John Carter should have done a lot better. Disney really screwed the pooch with their marketing campaign.

Yeah whomever did the marketing campaign should be fired or has probably fled the country with the money he scammed off Disney.

[US Agent]

This woulda been a Rob thread.

Thank you for picking up the torch Preisdent! You'll have my vote next time!

[dairydead]

i thought the initial teaser was incredible.

[ReturnoftheMack]

This woulda been a Rob thread.

Thank you for picking up the torch Preisdent! You'll have my vote next time!

RIP Rob.