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After the first anime promotional video for Miki Yoshikawa's Yamada-kun to 7-nin no Majo manga received its one-millionth view on Thursday, Yoshikawa and Kodansha's Magazine editors debuted a second anime promotional video. The video introduces some of the characters and then announces that an anime project is launching.
The official website for the project reveals that it is an original anime DVD project. Tomoki Takuno (episode director on IDOLM@STER: XENOGLOSSIA, Love Live! School idol project) is directing the project at LIDEN FILMS with assistant director Fumiaki Usui (). Eriko Iida (episode animation director on Love Live! School idol project) is designing the characters and serving as chief animation director. Yota Tsuruoka is the sound director.