GiveWarAChance wrote:Researchers Share Disc, Digital Stats at LAES
“We’re at a critical juncture with home entertainment,” agreed Justin Bailey, director of entertainment industry analysis for The NPD Group. So far digital isn’t making up for the declines in physical sales, he said, and part of the problem is awareness of digital sellthrough. According to NPD, 8% of iTunes users have made an EST video purchase. That compares with 70% who’ve paid for music on iTunes in the last year.
UltraViolet, the buy-once-play-anywhere digital cloud service backed by most of the major studios, has been embraced by only 7% of consumers in the United States, Bailey said. “It’s just not getting awareness yet,” he added.
But it’s not all doom and gloom: Those who have caught on to UltraViolet turn out to be major home entertainment consumers, both before and after they sign on. According to NPD data, UltraViolet users (who are 73% male) buy an average of 10 Blu-rays a year, and while 55% of them had never made an EST purchase before signing up, 51% said they made an EST purchase afterwards.
Interesting. That backs up the idea that if you hang out with a particular crowd, it can influence your judgment. I would have assumed digital was waaaaay bigger. If this is true, then hardly anyone does it. Interesting. Then there should be waaaaay more people in my life giving me their code slips. WhaddaIgottado? Carry a sign for them? Hmmmmph!