Draco x wrote:
Well the bottomline is that Marvel's success comes from years of good marketing strategy, which is what DC could learn by going outside of the Batman comfort zone. The other thing to bear in mind is that Marvel has had success with various character properties in different mediums without relying on 1 or 2 of them like DC tends to do with Batman and Superman-all it takes is good marketing strategy as I said.
Case in point with the Green Lantern movie was the fact that they cast the wrong actor for the lead role when there were better choices available and the storyline could have been better. My point is that DC/ WB could look into genres rather than just using the super-hero ones and hopefully see where that can go. It wouldn't be an overnight success guarantee but it's worth a try.
Ryan Reynolds wasn't the problem with Green Lantern, though. The problem was that it was a shitty movie. Maybe they could have cast someone better to play Jordan, but that person would have still had to contend with a shitty script.
And my point is that DC/WB does not seem to agree that it's worth a try. They have their comfort zone, and in that comfort zone, the batman films are among the top grossing films of all time. It's hard to argue with that. It may be vital
to argue that, for the long-term success of the brand, but hard.