Per the WON web site:
Some notes about the proposed WWE Network, and the fact they are really, at least this week, planning on rolling it out shortly, came up in a survey that DirecTV is doing.
The big news is not the content, which just confirms that has largely been expected, but that DirecTV is interested in carrying the channel.
The anchor of the network will be its carrying 11 out of the 12 WWE PPV shows per year, all but WrestleMania. What is a lock, whether it ends up financially prudent or not, is that this network will cannibalize the PPV business.
DirecTV's survey regarded asking people how much they would pay for such a network, with price points at $12.99, $14.99, $16.99, $19.99, $24.99 and $29.99. The survey asked people if they would buy it, and how much they would be willing to pay.
The network would contain network-specific reality shows involving current and past contracted wrestlers, shows that were formerly on WWE Classics on Demand like Legends Round Table, replays each week of Raw, Smackdown and other shows, and be augmented by the 30,000 hours of digitzed footage in the company's library of WWF, WCW, ECW, SMW, World Class, AWA, Florida, Stampede and other footage.
They would also re-do features that have been on Classics on Demand, including week-by-week showings of the Monday Night Wars.
Without PPV revenue, WWE could potentially face a mighty reckoning.