you are correct sir
it's part of the society that has to give everyone an award for something even for losing, "participation" awards so no one gets left out, If Roddy Piper was wrestling today he would be a 9 time world champion by now. Tommy Rich would have one the title 5 more times at least.
That 's why I like Jericho who are more proud of their body of work than winning a million titles
Thats the big thing that bothers me about todays product all the big feuds have to center around the titles. Back in the old days some of the best feuds had nothing to do with titles or championships. They were because you absolutely hated the other guy you were facing in the ring. He did something to a member of your family or stole your girl or shit in your gym bag but whatever the reason you hated your opponent and wanted to kill that motherfucker in the ring, titles be damned.
Now it's all about getting the belt, getting the briefcase, etc etc. There is nothing personal about feuds anymore and that takes away from the story telling IMHO.
Punk and Heyman was the best example of a good storyline that didn't involve titles until they involved Ryback because Ryback is fucking horrible.