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chap22 wrote:thing is, even with comics, "what is #1 on sales charts generally tends to be pretty indicative of the quality of the brands" isn't necessarily true b/c of the audience. Marvel stunk to high heaven for a good chunk of the 90s, and they were still number 1. the audience is so small for comics (a few hundred thousand at most), and a good portion of that audience is made up of the blind followers. the work doesn't have to be good so long as you just publish what your limited fan base wants. Marvel's X- and Spidey-lines throughout the 90s and into the early 2000s were prime examples of this.
speaking as a former proud one myself, they don't call themselves "Zombies" for nothing, y'know?
Why does Marvel seem to encourage more zombies than other companies?
People who, back when it was possible, would buy virtually every book Marvel put out.