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Dan Didio Calls Vertigo Sales Model "Myopic"

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Re: Dan Didio Calls Vertigo Sales Model

Postby Zechs » Thu May 30, 2013 11:46 am

BlueStreak wrote:
And Beast Wars, I believe.



Actually he was behind Beast Machines, not Beast Wars. Yeah... I liked it but you know what that show's reputation has with other Transformer fans.
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Re: Dan Didio Calls Vertigo Sales Model

Postby David Bird » Thu May 30, 2013 12:13 pm

Gallaher says 'stale.' I was thinking 'same-y,' but stale sounds better. If Vertigo was still the power house it had been in the 90s, Berger would have Didio's job. It isn't and she doesn't.

Also, I think a lot of the re-organization at DC and Vertigo probably has more to do with DC Entertainment than anything else. Once Marvel began to consistently crank out movies that took in hundreds of millions of dollars (and more), Warner was no longer content to let DC just make comics and coming in second to Marvel month after month was no longer acceptable.

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Re: Dan Didio Calls Vertigo Sales Model

Postby Herald » Thu May 30, 2013 12:46 pm

David Bird wrote:Gallaher says 'stale.' I was thinking 'same-y,' but stale sounds better. If Vertigo was still the power house it had been in the 90s, Berger would have Didio's job. It isn't and she doesn't.

Also, I think a lot of the re-organization at DC and Vertigo probably has more to do with DC Entertainment than anything else. Once Marvel began to consistently crank out movies that took in hundreds of millions of dollars (and more), Warner was no longer content to let DC just make comics and coming in second to Marvel month after month was no longer acceptable.


Too bad Dan and the Gang's incessant ineptitude guarantees that DC will continue to come in second. The "new car smell" is off the DCnU, and that's all they had left.

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Re: Dan Didio Calls Vertigo Sales Model

Postby Chuck Dixon » Thu May 30, 2013 1:28 pm

The first time I met Didio he began the conversation by dissing Vertigo. We argued immediately. he couldn't support his statement that DC was "carrying Vertigo" in the light of my statement that Vertigo (at that time) had more movie deals in the works than DC.

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Re: Dan Didio Calls Vertigo Sales Model

Postby Zechs » Thu May 30, 2013 1:28 pm

Chuck Dixon wrote:The first time I met Didio he began the conversation by dissing Vertigo. We argued immediately. he couldn't support his statement that DC was "carrying Vertigo" in the light of my statement that Vertigo (at that time) had more movie deals in the works than DC.


:shock: :shock: :shock: :shock: :shock:

Oh would I love to know more. I know you had a TON of ideas for the Bat Family too. I still want to read that fill-in issue of Detective Comics you had lined up along with what you had in mind during your second tenure on Robin (like the Spoiler mini-series).
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Re: Dan Didio Calls Vertigo Sales Model

Postby nattygreene » Thu May 30, 2013 1:28 pm

Herald wrote:
Too bad Dan and the Gang's incessant ineptitude guarantees that DC will continue to come in second. The "new car smell" is off the DCnU, and that's all they had left.

I do find it interesting that the company that had historically done a better job in selling their back catalog is also the one that completely annihilated their back catalog through massive ret-cons.

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Re: Dan Didio Calls Vertigo Sales Model

Postby habitual » Thu May 30, 2013 1:35 pm

Chuck Dixon wrote:The first time I met Didio he began the conversation by dissing Vertigo. We argued immediately. he couldn't support his statement that DC was "carrying Vertigo" in the light of my statement that Vertigo (at that time) had more movie deals in the works than DC.


Damn. :shock:

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Re: Dan Didio Calls Vertigo Sales Model

Postby Stalzer2002 » Thu May 30, 2013 1:38 pm

David Bird wrote:Gallaher says 'stale.' I was thinking 'same-y,' but stale sounds better. If Vertigo was still the power house it had been in the 90s, Berger would have Didio's job. It isn't and she doesn't.

Also, I think a lot of the re-organization at DC and Vertigo probably has more to do with DC Entertainment than anything else. Once Marvel began to consistently crank out movies that took in hundreds of millions of dollars (and more), Warner was no longer content to let DC just make comics and coming in second to Marvel month after month was no longer acceptable.


Why? Iron Man is a billion dollar movie franchise, but remains a mediocre selling comic. There's no correlation. I don't believe for a second that the WB was paying attention to DC comics. If it was, why wasn't Didio fired? If coming in second was no longer acceptable, why keep, let alone promote, the guy who had done nothing but crater sales?

WB doesn't give a shit about DC. They're perfectly willing to let it drift along, so long as it isn't losing a truckload of money, and profit from the merchandising, which will be there regardless of comic sales. Didio didn't get his job at the head of a minor division of Warner Brothers through merit. He got it the same way most minor executives get their jobs: kissing ass. And once he got it, he cut the throat of anything that didn't fit his myopic view of all spandex nostalgia porn, all the time. And that includes Vertigo.
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Re: Dan Didio Calls Vertigo Sales Model

Postby john lewis hawk » Thu May 30, 2013 2:08 pm

Myopic? I would call Didio's plans for Vertigo to be short-sighted ad lacking. Vertigo was basically a safe haven for creators to go make new, refreshing ideas and was proving ground for creators too. Sure, the comics don't make a lot of money but they're going to be selling those stories for many, many years. Furthermore, there are the movie and tv rights, which, right now, property-wise are more than what DC is offering.

And for anyone interested, the film adaption of V For Vendetta made over $132 million while Green Lantern made $219. The difference? V only cost $50 million to make while GL cost $200.

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Re: Dan Didio Calls Vertigo Sales Model

Postby b.lumpkin » Thu May 30, 2013 2:35 pm

I find didio's statements offensive
Not as a vertigo reader, but as someone who suffers from myopia

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Re: Dan Didio Calls Vertigo Sales Model

Postby Victorian Squid » Thu May 30, 2013 2:41 pm

BlueStreak wrote:http://comicspaladin.blogspot.com/2013/05/vertigo-comics-cancellations.html

Val Gallaher largely agrees with David Bird here, in that Vertigo was in decline before Didio took over and that it was largely due to conservative book selection.


I wasn't really convinced by some of her opinions in that article, but then she didn't give much to support them. Even so, at best that would mean he saw one of the company's key gardens needed tending, and he watered it with hobo piss. Made sure it was good and dead, and sent the help packing.

Image's status as "the new Vertigo"--and we were some of the first to call attention to it here, actually--was essentially handed to them by DC.

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Re: Dan Didio Calls Vertigo Sales Model

Postby David Bird » Thu May 30, 2013 2:41 pm

b.lumpkin wrote:I find didio's statements offensive
Not as a vertigo reader, but as someone who suffers from myopia


Actually, one thing that has surprised me throughout this discussion is that none of us have gone for the obvious point re: Didio's myopia and his single minded erasure of 20 years of continuity.

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Re: Dan Didio Calls Vertigo Sales Model

Postby Herald » Thu May 30, 2013 4:26 pm

Chuck Dixon wrote:The first time I met Didio he began the conversation by dissing Vertigo. We argued immediately. he couldn't support his statement that DC was "carrying Vertigo" in the light of my statement that Vertigo (at that time) had more movie deals in the works than DC.


One more reason why you are The Man, and Dan is The Dope. :-D

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RE: Dan Didio Calls Vertigo Sales Model "Myopic"

Postby Richenbaum Fotchenstein » Thu May 30, 2013 10:10 pm

Sounds like it's going to be time for New Vertigo 52 soon.

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Re: Dan Didio Calls Vertigo Sales Model

Postby achilles » Fri May 31, 2013 8:34 am

MrBlack wrote:David has said at least twice in this thread that he is not talking about DC in particular. In fact, in his last post he essentially stated that their sales would continue to taper off.


But I don't get his point, considering this thread is about DC, and specifically its Vertigo unit.

And I don't know what Didio is smoking, but it's clearly harmful to the brain. After all, isn't the whole purpose of Vertigo so that DC can have its cake and eat it too?

That is to say so that DC can publish more mature stories of a non-superheroic nature that maybe won't appeal to a broad audience? While at the same time the regular DCU line publishes the superheroes that Didio seems to think appeal to a far greater number of people?

Though sales don't bear him out save with a few core titles, mostly Bat, GL, Super, and League related. If sales are a strict criteria for him, than why is he allowing 52 mostly low-selling books to remain? Why doesn't he reduce DC to publishing only those titles I mentioned above?

Plus, as others have mentioned, there's the Walking Dead phenomena, which argues that maybe his model isn't perhaps the only way to high sales. And would Watchmen, which he's just got over masturbating to, be published today in DC's mainstream unit? Or Vertigo?

As far as Vertigo's sales slacking---well, duh, it lost a lot of titles. And some of them were good sellers. Their problem wasn't that their isn't a market for more mature titles, (after all, most comic book readers today aren't 8 year old boys, but closer to 35 year olds), but that they didn't replace their star books with titles of comparable quality.

Instead, Didio's (and it must be said Harras's, Johns' and Lee's) strategy seems to be to flood the market with mediocre books destined for poor sales, try to drive their overall sales up by producing more books, and hope no one at Warner Brothers notices or cares.
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