MrBlack wrote:David has said at least twice in this thread that he is not talking about DC in particular. In fact, in his last post he essentially stated that their sales would continue to taper off.
But I don't get his point, considering this thread is about DC, and specifically its Vertigo unit.
And I don't know what Didio is smoking, but it's clearly harmful to the brain. After all, isn't the whole purpose of Vertigo so that DC can have its cake and eat it too?
That is to say so that DC can publish more mature stories of a non-superheroic nature that maybe won't appeal to a broad audience? While at the same time the regular DCU line publishes the superheroes that Didio seems to think appeal to a far greater number of people?
Though sales don't bear him out save with a few core titles, mostly Bat, GL, Super, and League related. If sales are a strict criteria for him, than why is he allowing 52 mostly low-selling books to remain? Why doesn't he reduce DC to publishing only those titles I mentioned above?
Plus, as others have mentioned, there's the Walking Dead phenomena, which argues that maybe his model isn't perhaps the only way to high sales. And would Watchmen, which he's just got over masturbating to, be published today in DC's mainstream unit? Or Vertigo?
As far as Vertigo's sales slacking---well, duh, it lost a lot of titles. And some of them were good sellers. Their problem wasn't that their isn't a market for more mature titles, (after all, most comic book readers today aren't 8 year old boys, but closer to 35 year olds), but that they didn't replace their star books with titles of comparable quality.
Instead, Didio's (and it must be said Harras's, Johns' and Lee's) strategy seems to be to flood the market with mediocre books destined for poor sales, try to drive their overall sales up by producing more books, and hope no one at Warner Brothers notices or cares.
Achilles is the kind of evil that hollows out a volcano for a lair, and sends killer robots after his enemies.---Lord Simian