Always Right wrote:But they've said all along switching to newsprint will not cut costs at all.
Which would mean it's not the cost of paper itself driving up the price. It's probably not the cost of printing itself either. Paper companies and commercial printers are begging for business right now, which means their rates are probably at an all-time low.
Payroll is what is driving up costs. Comics have also lost circulation, and with that, they lose out on advertising dollars. But either way, if the plan is for Marvel and DC to drop the price of a comic by $1 and only sacrifice 2 pages, that should show you how much the price is fluffed up.