TimH wrote:If every year Marvel simply plans to reinvent itself to enjoy the "shot in the arm" from new number ones, I'm happy to walk away.
I don't think it's just about new number-ones, though that's part of it.
I think it's a Quesada/Alonso era answer to the problem of accessibility and the tension between a desire for change and a desire for continuity in serial comics.
Marvel no longer has a universe-wide status quo. When everybody was back on the playing field during Heroic Age it was practically a novelty. What they do instead is rotate through a series of variants every year or two years.
The Asgardians are all dead. Now they're back and Loki's a woman. Now Loki's out to destroy everything. Now Loki's a kid out to redeem himself. Now Loki's an evil kid with the Young Avengers. Now Loki's a secret agent of Asgard.
Decimated X-men are united on Utopia; Decimated X-men are split into two camps, one at the school, one in Utopia; X-men are no longer decimated, they live at the school--- except for Scott's freedom-fighter cell, and the original teenage X-men are in the present.
These aren't even storylines-- they're reliable world states that last for basically a year or two's worth of comicbook adventures, and then something happens and 'the world will never be the same!' and the status quo rotates to a new state.
Cancelling/rebooting titles is part of the phenomenon, but it's not the whole phenomenon.