The Bass wrote:I had high hopes this would be a pro Matt Fraction, positive thread.
And I was wrong
Matt's going to personally benefit from this endeavour more than the Red Cross or any of those in need, this is just another form of marketing. This kind of self promotion under the guise of charity is not only disingenuous, it's fucking ghoulish.
Speaking of real-life regular people doing good, Fraction has decided to donate his royalties for scripting "Hawkeye" #7 to the American Red Cross. So the more copies that you buy, the more money Matt will donate.
More importantly, the more copies you buy, the more money Marvel will keep for themselves.
It's an incredibly generous gesture, one that Fraction admits, is risky, but worth it,
Of course it's worth it. Not only will Matt's charitable contributions be tax deductible, the illusion of "aid" will boost Marvel's bottom line and serve as a PR boost to both the company and the writer.
"...it occured to me that if this is too successful that this could be the most painful check that I ever write...but c'mon, make it hurt!"
Matt's going to write the check, so that means before he donates his royalties, he's going to allow that money to contribute to the interest in his banking account. There's going to be more interest for him than usual if this charity based marketting strategy does increase sales.
That's the dirty little secret that charities don't like to share with contributors; they bank donations in order to pool the interest which they keep for themselves. Sure, all of you dollar goes to the charitable cause, but that interest is the skim off the top that they like to keep for themselves.
I don't understand why some people take corporations at face value.
Rant off, back to the grind.