S.F. Jude Terror wrote: The purpose was to make as money as possible on the quarterly earnings reports. I think the problem is there's no long term strategy this kind of ADD capitalism. It requires and assumes constant growth, but doesn't do the necessary building of the audience so that growth can be maintained. I think it's the exact same business model as WWE uses.
Exactly correct. Their only purpose is to make money. Which, sure, as a company, we can understand.
But as you say, there is making money in the short, medium, and long term. DC is entirely focused (as is WB) on burst profit-making. Their stories are done as marketing tactics, rather than just as stories, and the only marketing strategy they follow is "how do we make more money THIS MONTH?" They don't care, or even think about, whether the thing they are doing to make money this month is going to fuck their universe up so bad they won't make as much money next month. They'll worry about THAT little problem later.
So far it has not bitten them in the ass as badly as I would have thought it would, but that's probably because the comic-fan market is so small now, and has been so completely culled of people with the slightest modicum of selectivity in their choices, that almost all that's left in the buyer population is people who indiscriminately buy DC comics just because they are DC comics -- the people who will buy into every gimmick because that is what they do, and love every minute of it. And those folks are what is propping up the market. There aren't many of them, but they apparently have a LOT of time and money on their hands, and they're willing to shell out obscene amounts of cash for idiot marketing schemes like the 3Dnado. So DC keeps making money off this small population... for now. What will happen as that population shrinks (which it will inevitably do over time) is anyone's guess. But I have to say the market has shown a surprising amount of resiliency for such a small number of people.